Joe Pine - Bestselling Author & Keynote speaker 

Andre Wiringa - Founder & CEO of StartReverse

Janine Geijsen - Director of SpaceBuzz

Paul Griep - Director of Industry & Alumni Relations at Hotelschool The Hague

THE TRANSFORMATION ECONOMY: BEYOND EXPERIENCE!

Start Reverse

This event marks the global launch of Joe Pine’s new book, The Transformation Economy in the Netherlands.

Jan Evertsenstraat 171

A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring for change; to be guided toward their aspirations and to become better versions of themselves.To truly compete in today’s marketplace, enterprises must create transformative experiences that guide customers to achieve their aspirations, whether that’s improving well-being, increasing prosperity, developing knowledge, or finding purpose. A half-day experience on how transformation is designed, led, and lived across industries. Guest speakers<ul><li>Joe Pine - Bestselling author and keynote speaker</li><li>Andre Wiringa - Founder &amp; CEO of Start Reverse</li><li>Janine Geijsen - Director of SpaceBuzz</li><li>Paul Griep - Director of Sustainable Hospitality Challenge at Hotelschool the Hague. </li></ul>Why join?<ul><li>Insights from the Start Reverse Global Relevance Research 2026</li><li>How purpose, sustainability, and leadership shape transformation</li><li>How immersive experiences shift behaviour</li><li>How to guide customers and teams toward meaningful aspiration </li></ul>What do you receive in this transformative experience?<ul><li>A signed copy of Joe Pine’s brand-new book</li><li>Access to all keynote sessions</li><li>Optional networking lunch</li><li>Event recordings</li><li>Certificate (optional for alumni)</li></ul> Where: Auditorium of Hotelschool The Hague in Amsterdam.

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THE TRANSFORMATION ECONOMY: BEYOND EXPERIENCE!

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THE TRANSFORMATION ECONOMY: BEYOND EXPERIENCE!

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