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2-day Master class: Changing the enterprise logic

The Rainmakers

Woensdag 16 oktober 2019 om 10:00 - Donderdag 17 oktober 2019 om 17:00 (Zuid-Afrikaanse tijd Zuid-Afrika-tijd)

2-day Master class: Changing the enterprise logic


Tickettype Verkoop eindigt op Prijs Servicekosten BTW Aantal
Regular ticket Beëindigd US$ 796,16 US$ 29,46 US$ 173,38
Early Bird ticket Beëindigd US$ 677,19 US$ 25,29 US$ 147,52

Deel 2-day Master class: Changing the enterprise logic


The world is changing at relentless speed. We are transitioning from the information age–marked by analyzing and thinking – to the age of imagination, in which the sources of authority are more diffused, less hierarchical, and creativity and imagination are the primary creators of economic value. Turbulent times, indeed. It was Peter Drucker who warned us that “the greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic”. 


The learning objectives

During past decades we have developed certain understandings of doing business. However, changes in the environment force your organization to change its ‘dominant logic’ regarding the way value is created, and shift from a goods-dominant-logic to a service-dominant-logic. Why? Because when we buy goods, it’s not about the goods; not at all. It is about the benefits we gain from using them. These benefits are referred to as service. In the service-dominant-logic goods are merely the vehicles for service distribution. So, how does a shift towards service-dominant-logic materialize within your organization? A new paradigm not only means a shift in how value is created, it also means a shift in how we conceptualize organizations and the way leadership is enacted. How? That is what we will discover together during our 2-day master class on value innovation. 

For whom?

Entrepreneurs and intrapreneurs who have been active for a few years, regardless of the sector. Managers from different industries. In fact, people who understand that coping with today’s changes requires new levels of knowledge and adaptability. 


Where, when & how



October 16 + October 17, 2019*

Number of participants


Max. 30 participants

Number of facilitators



Learning objectives

Basic understanding of concepts

Nature of master class



Instruction language





Durban CBD, KZN

Starting time

Day 1: 10am-5pm | Day 2: 9am-5pm

Food & Beverages


Lunch and beverages included

Regular price


$999 (incl. VAT)

Early bird offer


$850 (incl. VAT)in case of enrolment at the least 60 days before the master class

*Note: hotel not included in the price.

Payment, cancellation scheme & refund policy

Payment takes place when registering for this master class. Based on the fact that The Rainmakers are flying in from abroad for this master class, the following cancellation scheme & refund policies apply:

  • For cancellations up to 30 days before the start of the master class, 50% of the master class price will be charged.

  • For cancellations up to 15 days before the start of the workshop, 75% of the workshop price will be charged.

  • Any cancellation within 15 days before the start of the workshop, 100% of the workshop price will be charged.



Heb je vragen over 2-day Master class: Changing the enterprise logic ? Neem contact op met The Rainmakers

Waar en wanneer

Durban, KZN

Woensdag 16 oktober 2019 om 10:00 - Donderdag 17 oktober 2019 om 17:00 (Zuid-Afrikaanse tijd Zuid-Afrika-tijd)

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The Rainmakers

The Rainmakers are a new breed of creative leaders who view themselves as context setters and designers of learning experiences within organizations. Creative leaders who are able to redefine industry boundaries and rethink business models. Leaders who get your organization moving by asking the right questions. We provide a series of master classes and workshops. Open enrollment and in-company. Our master classes will give you a basic understanding of the concepts. Next to that, we offer workshops focused on the application of the concepts. Master classes and workshops are offered in English (or Dutch), are participative in nature. Want to know more? Drop Banoyi Zuma, MSc, MBA a line.

  Contact opnemen met de organisator

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