Forget Growth, Think Doughnut

In conversation with Kate Raworth - author of Doughnut Economics - and Willem Ferwerda - founder Commonland and #1 sustainability leader in The Netherlands - on how to do business in the doughnut economy.

Instead of economies that need to grow, whether or not they make us thrive, we need economies that “make us thrive, whether or not they grow”. This means changing our picture of what the economy is and how it works.

Kate Raworth's ground breaking theory introduces a new framework and inspires the rethinking of our economy at large. Willem Ferwerda's work with Commonland illustrates this system approach beautifully. Building on the insights and best practices from ‘Doughnut Economics’ and Commonland's 4 retuns model, we’ll explore and reflect on the question: What is the role and attitude of (SME) business if we strive for human prosperity within a thriving living world.