€ 2.248,71

Advanced Business Model Design - for Corporate Innovators


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Hosted in Eindhoven, Innovation Capital of Europe.

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Advanced Business Model Design for Corporate Innovators

A high-energy course that offers the latest innovation theory together with pragmatic canvas-driven Business Model design. Learn together with peers from inspiring teachers with daily field experience.

A 2,5 day innovators course & workshop

Business Model Design is a 2,5 day workshop in which you’ll learn to go beyond the value proposition, involving all aspects of the Business Model Canvas (plus other canvasses like the Lean Canvas, the 3P-Canvas, and the New Business Design canvas). The experience takes place in Eindhoven, innovation capital of the Netherlands, and includes lunch.

Why should you come?

You’ve had enough of theoretical talk on innovation that gets you nowhere: you want to know how to start, fast, but need direction. You’re an innovator, either embodied as an entrepreneur or intrapreneur: basically anyone that wants to make a big impact in their company. The course is open for everyone with a business background and no specific prior knowledge is required.

We’ll offer you a methodology, proven at Fortune 500 companies and unicorn startups. This pragmatic course will get you up to speed on Business Modeling and how to apply it to your business, in the presence of your peers.

The course combines the latest theories of exponential thinking together with actionable and pragmatic canvas-based exercises, so don’t expect to sit back and listen to a monologue.

What you learn

  • How to think of innovation in terms of a complete Business Model
  • How to reach Business Model fit with an iterative approach
  • When to use Subscription, Micro-transactions, Freemium and other revenue models
  • How to build an ecosystem around your business
  • How to focus on the right metrics, instead of all of them.
  • How to use Design Thinking and Lean Startup techniques for Customer First Innovation
  • How to start testing your new business model
  • Mapping and spotting assumptions and finding your riskiest assumption
  • How to set up your own framework for modelling new business
  • What tools & canvasses to use
  • How other organisations apply these new tools and skills
  • Apply high-speed and energetic workshop techniques to make innovation fun!



BLOCK 1: From Value Proposition to Business Model

Why designing new business models matters

Disruption is about more than just a value proposition

The business model canvas & the lean canvas explained

Best in class business models under the loop

BLOCK 2: Business Model Assessment

Learn how to fill out the business model canvas in 3 easy steps

What does your current business model (idea) look like?

Pitch your Business Model Canvas to the group.

Assessment of business model strengths, gaps & weak spots.

BLOCK 3: Designing for Growth

Understanding the customer: Pains, Gains & Jobs-to-be-Done.

About the value proposition

Building an experience you’ll customers love

Positioning, messaging & storytelling

Channels & distribution

Using customer development to find out what channels to use

First 10 canvas (excercise)

Building a fanbase

BLOCK 4: Designing for Scalability

New ways of delivering value. Platform / Digital / Apis / etc.

Build an ecosystem or be part of one

Take ownership of the value chain or outsource for efficiency

1+1=3: Partnering up to radically improve your business model

What it means to be in the platform business

Exercise: Platform canvas.

Multi-sided platforms

Exercise: Convert your current business into a platform business


Drinks, Dinner & Continuous learning & socialize


BLOCK 5: Design for Profitability

Finding new revenue streams & ways to optimise costs

Creating a sustainable growth engine: Viral, Paid or Sticky engines

Finding out how to make money can be an experiment, too

A trick to find out if (and how much) your customer is willing to pay for your product

New revenue models that might change how you think about making money

Finding a revenue model that matches your value proposition

BLOCK 6: Testing Your Business Model

Assumption spotting

Finding your riskiest assumption

Experiment Design


Measuring progress

Choosing the right metrics

BLOCK 7: Riskiest Assumption First

Testing your business model with the riskiest assumption first

Invesment readiness thermometer

Metrics, AARRR, Outcome vs Output, North Star

BLOCK 8: Preparing to Scale Your Business

Bringing it all back together: how will your future business model look

First steps to start testing it in the real world tomorrow

What’s needed to start scaling your business model?


BLOCK 9: Design your next business model

What do you get when you join our workshop?

1. A ktc book of your choice: “Beat the Unicorn” or “Be Muskalicious” (pick your favourite!)

2. All used canvasses and cards in PDF & print

3. Innovation starters kit including

  • Official Time Timer
  • Post-it notes, Markers, Stickers for voting (to use during the course)
  • Hoodie
  • Google home

4. Full Innovation Lab experience including drinks & lunch.

5. Comeback Day: Free 1 hour whiteboard sparring session with one of our senior consultants (within 1 month after workshop)

Who will run the workshop?

Raising great innovators takes a village. The courses are co-hosted by a team of practitioners and teachers sharing over 20 years of practical experience in the areas they present, gained at several multinationals and high impact startups in Silicon Valley, Mexico, and The Netherlands.  

This experience is powered by ktc. Joost van de Velde, Sven Joosten and Guido van Glabbeek, authors of the book “Be Muskalicious” and teachers who taught hundreds of innovators from Philips, KPN, Nationale-Nederlanden, Unilever, Univé Verzekeringen, Gemeente Eindhoven, Provincie Overijssel, Politie and others. Receiving an average of 8,7 rating.

When will the course take place? 

Autumn 2019

Advanced Business Model Design: 16-18 October 2019

Important information

The minimum required number of participants is 8; maximum is 12. Please keep in mind that the course could be cancelled if this number is not reached. Nevertheless, based on our own experience we are confident that the number of participants will be reached and the course will continue.

Once you've claimed your ticket we will send you more information and keep you updated on the status of the course. If you have any questions, send an email to: jeroen@ktcagency.com or reach out to us at +31 6 39225424

The Mastering Business Design Series

Start Mastering New Business Design in this new series of workshops that combines the theory behind new business innovation with a hands-on approach that will directly be applied to your business. Each episode focusses on a different specialty of innovation: Customer Experience Design, Value Proposition Design, Business Model Design and Go-to-Market Design. Each of them is a standalone workshop and will teach you the tools, cases and mindset you need to know to master your specialty. But you can also take the complete track, to become a New Businesses Design Master in just a few weeks. 

Delen met vrienden

Datum en tijd


Bogert 1

1 Bogert

5612 LX Eindhoven


Kaart bekijken

Beleid voor refunds

Neem contact op met de organisator om een restitutie aan te vragen.

Eventbrite-kosten zijn niet restitueerbaar.

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