MARKETING EVENT

The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour. In an attempt to counter some of the hype and nonsense in the industry, we would like to invite you to a special evening where you’ll hear some of the industry’s most notable advertising heroes preach in a church.

‘This might end up being one of the most awesome line-ups of the year! Especially as these speakers rarely frequent The Netherlands.’

The Amsterdam Marketing Community and The Gardeners both support and embrace this endeavor and proudly host an evening of advertising heretics, with:

Faris & Rosie Yakob
Award-winning strategists and creative directors, writers, consultants and public speakers.

Wiemer Snijders
Marketing consultant that globally supports clients in developing effective, evidence-based marketing strategies to grow their brands.

Mark Earls
A pioneering and award-winning writer and consultant on marketing, communications and behaviour change.

Becky McOwen Banks
An award-winning creative director, speaker and judge with over 17 years AdLand experience across Europe and in Australia.

Samuel Scott
A former journalist and marketer turned professional marketing speaker and writer of The Promotion Fix column in The Drum.

Moderation by Ged Hawes (Made by People Lab)

ABOUT THE EVENT

Doors will open at 3.45pm and event will start at 4pm sharp.

• Afterwards (6pm – 8pm) there will be drinks at the other side of the Vondelkerk@ The Gardeners, Vondelstraat 120D
• This is a privately organised, not-for-profit event. All speakers participate at their own will and expense and all fees will be used to cover rental of the space. Profits made (if any) will be donated to charity.

MORE ABOUT THE SPEAKERS

Faris & Rosie Yakob
Faris and Rosie Yakob are co-founders of Genius Steals, the nomadic strategy and innovation consultancy. Faris is the author of the 2015 book Paid Attention: Innovative advertising for a digital world. Faris and Rosie write, speak and consult for companies all over the world. Their newsletter, Strands of (Stolen) Genius, was named one of seven must-read emails ‘for the curious creative’.

Wiemer Snijders
Wiemer frequently speaks and writes about marketing science and buyer behaviour. He graduated from both university and the Academy of Arts. Wiemer is a partner at The Commercial Works, where he offers research and advisory services centered on using the fundamentals of buyer behaviour to make marketing more effective – and simpler. He works with clients in direct and indirect channel consumer goods and services in a variety of countries.

Mark Earls
Mark Earls is a recovering planner who now writes, consults, talks and teaches on mass behaviour and how to change it. His work reaches parts that others’ doesn’t, and has been adopted in surprising places such as animal welfare, public policy, psych ops as well as by the usual business suspects.

Becky McOwen Banks
An award-winning creative director, speaker and judge with over 17 years AdLand experience across Europe and in Australia. An active member of the creative community Becky works with many initiatives for change: SheSays (London & in Sydney), The Girlhood, IPA Talent & Leadership committee, The Girl Effect (Rwanda), partnering the founding of Creative Equals - as well as being the only female CD on the IPA Council in its 100 year history. And she’s not done yet!

Samuel Scott
A former journalist, consultant, and director of marketing in the high-tech industry, Samuel Scott is now a global keynote marketing speaker, technology contrarian, and writer of the The Promotion Fix column in The Drum. He uses his experience in journalism and marketing to show businesses, conferences, and universities the truth of the present and future of the marketing industry as a neutral observer with nothing to sell. Marketing truth from an expert trade journalist.

Book: Eat Your Greens

Amidst the speakers co-organizer of the evening Wiemer Snijders wishes to celebrate his book Eat Your Greens, which was launched this October. In the book, 40 of the world’s most respected advertising, media, and creative minds were asked to write an essay about a subject they consider important to our industry. Amongst these contributors you will find some very familiar names like Byron Sharp, Mark Ritson, Faris and Rosie Yakob (speakers), Peter Field, Tess Alps, Tom Goodwin, Bob Hoffman, Rory Sutherland, Doc Searls or Adam Ferrier.