Content Strategy for Beginners

School of Contentis a Digital Marketing Consultancy offering content strategy, marketing and management services. We work mostly with SaaS and e-commerce companies, from startups to large enterprises. For details regarding our services, please visit our website https://schoolofcontent.net. or contact us at contact@schoolofcontent.net.

School of Content

Learn the basics of content strategy, from content audit and user research to gap analysis and roadmap development.

During this training session, you&#x27;ll learn how to create a high-level content strategy from scratch. 

We&#x27;ll mix theory with hands-on exercises, so at the end of the day you&#x27;ll have your first content strategy document ready!

Topics covered: 
<ol><li>
Strategy development framework
</li><li>Planning phase: stakeholder interviews, strategy roadmap
</li><li>Assessing phase: content audit, competitor analysis, gap analysis
</li><li>Analyzing phase: customer research and personas, user journeys, content model
</li><li>Development phase: content lifecycle, content types, content calendar, distribution channels
</li><li>Maintenance phase: content KPIs, analysis and reporting, optimization
</li></ol>
Looking forward to meeting you!

Content Strategy for Beginners

Meer evenementen van School of Content

Ontdek meer evenementen van School of Content, van Zakelijk tot andere ervaringen die je misschien leuk vindt.

Nog op zoek naar het juiste evenement?

Ontdek alle online evenementen om te bladeren en te filteren op datum, categorie en meer.

Content Strategy for Beginners

Meer evenementen van School of Content

Ontdek meer evenementen van School of Content, van Zakelijk tot andere ervaringen die je misschien leuk vindt.

Misschien vind je dit ook leuk...

Blader door meer evenementen met verschillende datums, prijzen en formats om je volgende geweldige ervaring te vinden.

Nog op zoek naar het juiste evenement?

Ontdek alle online evenementen om te bladeren en te filteren op datum, categorie en meer.