During this training session, you'll learn how to create a high-level content strategy for a service company.

We'll mix theory with hands-on exercises, so at the end of the day you'll have your first content strategy document ready!

Topics covered:

1. Strategy development framework

2. Planning phase: stakeholder interviews, strategy roadmap

3. Assessing phase: content audit, competitor analysis, gap analysis

4. Analyzing phase: customer research and personas, user journeys, content model

5. Development phase: content lifecycle, content types, content calendar, distribution channels

6. Maintenance phase: content KPIs, analysis and reporting, optimization

Looking forward to meeting you!