People tend to say that there's not much to it, to new business acquisition, and that (by words of a famous sports brand) you should ' just do it'.

Unfortunately it’s not that easy.

A wide variety of assumptions and ideas might influence our ability to acquire new business. You might recognise feeling intrusive, avaricious or being scared to be rejected. These feelings and other misconceptions of how other people might judge you, may prevent you from offering your proposition. A missed opportunity for both you and your potential customer whom you might have been able to help out!

Learning to recognise and knowing how to handle these assumptions and fears is called Commercial Mind Management. It will help you feel more comfortable and confident when reaching out to potential customers. Overcoming these thresholds therefore is an important step towards a successful and healthy growing business.

Language

This presentation will be in Dutch.

Crossroads 2021

From 8 – 11 November, StartupUtrecht and partners organise Crossroads 2021 for startups, scale-ups, investors and corporates.

Key objective is create valuable meetings that lead to growth and acceleration. Theme this year is meet > match > multiply.

Disclaimer

Tijdens CROSSROADS 2021 gemaakte opnames kunnen gebruikt worden voor berichten op de sociale media kanalen van Dealmasters en StartupUtrecht. Indien u daar bezwaar tegen heeft kunt u dit bij het begin van het event aangeven bij de organisator.

Uw emailadres wordt door de organisator doorgegeven aan StartupUtrecht. Het wordt één keer gebruikt: Na afloop stuurt StartupUtrecht aan alle bezoekers een eenmalige een update over het event.