Design for circularity - #1 Influence of fashion rental services on design

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Datum en tijd

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Locatie

The Student Hotel Eindhoven

1 Stationsweg

5611 AA Eindhoven

Netherlands

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Beschrijving van het evenement

Beschrijving

Exact date and finalprogramme to follow soon

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Renting and leasing is part of the five circular business models, also called 'product as a service'.

This event will partly be an interactive session about design challenges when renting becomes the norm in fashion.

In a circular world, everything we consume and dispose will be looped back into our economy. Ideally, nothing is wasted, because waste is just as much a resource. This approach is needed more than ever, as the earth's resources are becoming scarce and climate change is ever more pressing.


Rise of rental services in fashion
The fashion industry is exploring how to become more circular. And one way of doing that is appying rental and leasing business models. Rental in fashion isn't new, but it's changing. Driven by fashion tech companies with expertise in reverse logistics and inventory management, rental is transforming from an outdated model to an innovative, modern way of consuming fashion. Success stories that have manged to draw attention worldwide are Rent the Runway (US), Ycloset (China) and Dutch Mud Jeans with its leasing system. Recently in the Netherlands, we have seen young and bold entrepreneurs starting their own rental fashion companies. Probably a smart move, as the fashion rental market is projected to be worth $1.9bn globally by 2023 – a doubling in value from 2017.



Design for renting
Currently, fashion brands design to sell their clothes to one customer. But what if we design for 2, 3 and maybe even more customers who will wear the garment in the first year? Will or should that influence (fashion) design from a technical and aesthetic perpsective - and how? If fashion rental models scale up, how will that impact our environment and what are possible design solutions?

We're proud to announce that these questions will be addressed by two great speakers, both experts on (fashion) design and circularity: Luna Nillesen, involved in the Switchng Gear project at circle economy, and designer Yassine Salihine.

Programme
This event is hosted in collaboration with The Student Hotel in Eindhoven.

19:00-19:30 Walk in
19:30-19:45 Introduction on the rise of fashion rental services

19:45-21:20 Speakers:

21:20-21:30 Closing
21:30-22:00 Drinks

The event is accompanied with an editorial series about the rise of rental services in fashion, which will be publsihed in June, and onwards, in OW. Magazine.

We hope to welcome you 26 June at The Student Hotel in Eindhoven!




Support independent content creation
Fashion platform Our World aims to contribute to moving the world to sustainable fashion, by supporting the (Dutch) community of fashion pioniers. Therefore, we feature fashion pionieers at our events and publish the content in our online magazine for free.

Our World values its independcy, which means OW. Magazine doesn't engage in any paid collaborations for its stories. Articles are always fact checked by the interviewees, but our editors always hold the pen.

However, content creation based on desk research and interviews takes time and effort. If you like our independent approach for OW. Magzine, we'd like to give you the opportunity to show your support by buying a ticket including a 5 euro donation for our editorial work.

Ticket fees of our events are based on covering cost, aiming to make engaging with sustainable fashion as accessile as possible for everyone.

Many thanks,
The editorial team of OW. Magazine

Delen met vrienden

Datum en tijd

Locatie

The Student Hotel Eindhoven

1 Stationsweg

5611 AA Eindhoven

Netherlands

Kaart bekijken

Beleid voor refunds

Geen refunds

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