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DQ&A Seminar | Make the Most of Programmatic and Data-Driven Creative

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WeWork

Stresemannstraße 123

10963 Berlin

Germany

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Beschrijving

As a wise man once said: "education is not the learning of facts, but the training of the mind to think". This is precisely what we want to do in our first seminar at Berlin’s WeWork, where we will bring together experts from different fields to connect, learn, and share their knowledge in digital marketing.

We’ll be looking forward to the future of digital marketing, getting insights from 2 amazing speakers on how to prepare yourself for a data-driven digital marketing landscape, as well as details on the recent launch of the Google Marketing Platform.

Pater Markovic - Google Marketing Platform: Google recently consolidated their Analytics 360 Suite and DoubleClick products into the Google Marketing Platform. This new platform will make things like collaboration and work processes a lot easier, hence allowing advertisers to deliver more relevant and meaningful advertising. Petar will explain why marketers should be aware of this change, and how this can positively impact ROI and business efficiencies.

Quintijn van Kessel - Data-Driven Creative: One of our Dutch clients, Transavia (a Dutch Airliner), wanted to create a digital marketing communication strategy in which they are honest, transparent and relevant for every user across the entire customer journey. This presentation will explain how we helped create a successful data-driven strategy which met their needs.

Quintijn will show a practical example of the Google Marketing Platform in action. Using one of Europe's largest airlines as an example, he will explain how digital marketing technology can lead to not just better performance, but also to increased customer engagement, appreciation and marketing relevance. His inspiring speech will challenge you to re-think your digital marketing strategy and truly put the customer central.

Join us at Wework Potsdamer Platz on 5th floor - enjoy the packed programme with drinks, food and fun!


Delen met vrienden

Datum en tijd

Locatie

WeWork

Stresemannstraße 123

10963 Berlin

Germany

Kaart bekijken

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