Pop-Up Exhibition | NOW LOOK HERE - The African Art of Appearance

From the 25th of January 2020 the exhibition NOW LOOK HERE – The African Art of Appearance in Amsterdam North will present the work of fourteen African artists who use outward appearances to tell a deeply rooted story. They upend perceptions of Africa through the use of irony, beauty and style. This exhibition is on show from the 25th of January until the 23rd of February 2020.Beyond the imageThis group exhibition showcases the work of fourteen African artists whose work at first glance stands out for its attention to outward appearance: everything is colourful, radiant, smooth, and aesthetic. On closer inspection, the seductive surface proves to be a lure that draws visitors into a deeper story, in which perspectives are reversed: white becomes black, stigma becomes beauty, a skivvy turns out to be a high priestess, and apparent footnotes to history are revealed as prominent figures.LocationA warehouse in Amsterdam North, Asterweg 17, has been transformed into a pop-up exhibition space. The space is at 15 minutes walking distance from the ferry behind the Central Station.The exhibition is on display in New North from 25 January until 23 February 2020. New North is open from Wednesday to Sunday from 11.00 to 19.00 hrs.

NOW LOOK HERE. The African Art of Appearance

Pop-Up Exhibition | NOW LOOK HERE - The  African Art of Appearance.

Asterweg 17

Pop-up exhibition NOW LOOK HERE – The African Art of Appearance in Amsterdam North presents the work of 18 African artists who use outward appearances to tell a deeply rooted story. They upend perceptions of Africa through the use of irony, beauty and style.Beyond the imageThis group exhibition showcases the work of 18 African artists whose work at first glance stands out for its attention to outward appearance: everything is colourful, radiant, smooth, and aesthetic. On closer inspection, the seductive surface proves to be a lure that draws visitors into a deeper story, in which perspectives are reversed: white becomes black, stigma becomes beauty, a skivvy turns out to be a high priestess, and apparent footnotes to history are revealed as prominent figures.Taking chargeThe works address, directly or indirectly, the historical abuses and current troubles that dominate the media image of Africa. But the artists take charge of this image, and in doing so, set a completely different tone. What connects the photos, videos and performances in NOW LOOK HERE is a superior game of clichés and prejudices, in which humour, beauty and optimism challenge daily reality.

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Pop-Up Exhibition | NOW LOOK HERE - The African Art of Appearance

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Pop-Up Exhibition | NOW LOOK HERE - The African Art of Appearance

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