Debunking the myths of Heineken in Africa. In Africa, Heineken has succeeded in creating the perfect story: it claims to develop poor countries while running enormous profits. In his critically acclaimed investigation Heineken in Africa, journalist Olivier van Beemen shows the dark side of the beer business: the company uses highly controversial business practices and got involved in structural malpractice on this continent, ranging from sexual abuse of promotion women to alleged complicity in crimes against humanity, including genocide. In this lecture, he will pay special attention to the competition between Heineken and traditional brewers, which he considers to be Africa’s craft brewers.