Investment :

Early Bird : 1.095 Euro (Excl BTW)

Regular : 1.195 Euro (Excl BTW)

Language : English, unless all speak Dutch

Download brochure here: https://a2z-academy.net/agility-in-marketing-icp-mkg/

Agile Marketing

We introduce the first Agility in Marketing training in the Netherlands with IC Agile Certification.

This Agile Marketing training is designed to help marketers better manage complexity, uncertainties, and constant changes in the workplace by learning the Agile mindset and practical Agile ways of working techniques.

While marketing is one of the most exciting, dynamic, and progressive professions around, it is also at the frontline of constant market changes and shifting customer preferences and expectations.

Modern marketers are tasked to deliver high-quality business outcomes by exploring new customer channels, create innovative products, and master new digital technologies. On top of that, continue to run and maintain existing marketing operations.

All these responsibilities and activities result in a complex setup. As a result, marketers are known to suffer from work-related stress, unhappiness, and corporate burnout

In this course, you will learn

The fundamentals of the Agile mindset and Agile ways of working
Why organizations, such as ING Bank, LEGO, and Microsoft, are undertaking global Agile transformation to be nimble and relevant in today’s competitive world.
The benefits of co-creation methodologies, including Design Thinking and Story Mapping, for effective marketing campaigns and activities.
Kanban to increase marketing productivity, optimize marketing workflows and manage multiple deadlines
Lean Thinking and Scrum to manage and deliver marketing projects on time and on budget

Who should attend

Marketing leaders, managers, and agile practitioners (e.g., Agile Coaches, Scrum Masters) who are looking to develop marketing agility within their organization or teams.

Marketing teams are looking for more transparent, productive, innovative, and effective ways of working.

Transformation leads, such as those exploring people and structural aspects of an Agile Marketing transformation.

Course format

This 2-day training course will provide a balanced learning experience of both theoretical Agile knowledge and implementable Agile practices. Participants will experience individual exercises and group learning activities.
Case studies and examples of practical Agile Marketing implementations in industries will be provided to reinforce Agile learning.

Course Accreditation

This course is accredited by ICAgile, the largest accreditation and certification body for Agile education. ICAgile-accredited courses focus on delivering knowledge and skills that combine “being agile” with “doing agile.” Participants who successfully complete this course will be awarded the ICAgile Certified Professional – Agile Marketing (ICP-MKG) certification.

VENUE

Exclusive top location in the heart of Amsterdam. This oversized, inspirational, and safe environment facilitates distance among participants, trainers, and catering services. Training set up in line with the Dutch Government Coronavirus (COVID-19) measures.

Zuiderkerkhof 72 1011 WB Amsterdam

Parking

There are several parkings within 5 minutes walking distance:
– Below Stopera, P1 Waterlooplein
– Below Albert Heijn, Jodenbreestraat
– Parking Markenhoven, Valkenburgerstraat
– https://parkingcentrumoosterdok.nl/locatie/zuiderkerk-parkeren-amsterdam/Public transportation:

Metro Station Nieuwmarkt (exit Nieuwe Hoogstraat)

Email: info@businessagility.academy

Mobile Kaboel Karso: +31 652 6262 22

Mobile Guido Liem: +31 653 5480 91