NEW! The Nyenrode Innovation & Strategy Circle introduces: Innovation Snacks. This lovely bite is a great way to get inspired and re-energized in one hour. The first Innovation Snack explains Innovative Marketing and is scheduled digitally on March 24, 4-5PM, Amsterdam Time. You can join us from your Home Office! After the snack we also host digital drinks for networking. Sign up here (for free): LINK. All in all, a great way to stay up to date and get connected.

As marketeer you are told to “respond to the market”, but what does that mean? It seems that nowadays organizations continually respond to all trends in innovation. Big data, blockchain, use of electricity in cars. Since innovation is the oxygen for marketing we need to respond, right? But was is the added value for your organization in embracing all these innovations? What is the positive effect on your organization and more over, which needs do you satisfy for you customer? Prof Henry Robben will share his insights in what way combining academic knowledge with the current practices can help answering these questions so that you can truly make the right choices for your customer. This will be an interactive webinar, so be prepared to answer some critical questions.

About your host: Prof. Henry Robben was born in Winnipeg, Canada, and raised in the southern part of the Netherlands. He is Professor of Marketing at Nyenrode Business University and held various management positions there. With great pleasure he throws himself into his teaching and research in the field of product development and strategic marketing. He is also an independent consultant in these fields. His adage is that work should not become work! His scientific work has appeared in media such as the Journal of Economic Behavior and Organization, the International Journal of Research in Marketing, the Journal of Product Innovation Management and the Journal of the Royal Statistical Society. He wrote "Visionary Marketing", "Marketing Strategy & Organisation" and "Marketing with Balls" with Rudy Moenaert and "Marketing Management: The Essentials" with Philip Kotler and Maggie Geuens. Besides his three sons, his passions are literature, travel, and Oranje, the Dutch national football team.

Are you up for the challenge? Do you want to experience how merging academic knowledges with today’s practice can help you in making the right choices in innovation? Sign up (for free). We hope to welcome you on March 24, 4-5PM. See you there!

Innovation Snacks: Innovation as Oxygen for Marketing

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