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Instructions: The Forgotten Touchpoint in the Customer Journey

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Locatie

Locatie

B. Amsterdam

763A Johan Huizingalaan

Room: The Henry

1066 VH Amsterdam

Netherlands

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Beschrijving

Amsterdam eWeek Workshop:

Instructions: The Forgotten Touchpoint in the Customer Journey.


Companies should never miss an opportunity to surprise, delight and inform their customers. We all know this is true, but why do so many companies disappoint their customers by providing them with near useless instructions?

The answer to this is that instructions are often overlooked as a key customer touchpoint. This is clearly underlined by the fact that 40% of all after sales contact is related to bad instructions.




In this workshop, Daan Assen, co-founder and Chief Instruction Design of instruction software company SwipeGuide will tell more about this crucial but often forgotten phenomenon.

The workshop will be hands-on and includes drinks and snacks.

Delen met vrienden

Datum en tijd

Locatie

B. Amsterdam

763A Johan Huizingalaan

Room: The Henry

1066 VH Amsterdam

Netherlands

Kaart bekijken

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