Instructions: The Forgotten Touchpoint in the Customer Journey

SwipeGuidemakes it as easy as possible for companies to make and maintain digital user guides, share them with end-users, track usage & continuously improve.

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<H2>Amsterdam eWeek Workshop:</H2>
<H3>Instructions: The Forgotten Touchpoint in the Customer Journey. </H3>
<H3> </H3>
Companies should never miss an opportunity to surprise, delight and inform their customers. We all know this is true, but why do so many companies disappoint their customers by providing them with near useless instructions? 
The answer to this is that instructions are often overlooked as a key customer touchpoint. This is clearly underlined by the fact that 40% of all after sales contact is related to bad instructions. 
 
<HR>
 
In this workshop, Daan Assen, co-founder and Chief Instruction Design of instruction software company <A HREF="http://swipeguide.com" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">SwipeGuide</A> will tell more about this crucial but often forgotten phenomenon. 
The workshop will be hands-on and includes drinks and snacks. If you come by car: parking at B1 is 6€.

B. Amsterdam

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Instructions: The Forgotten Touchpoint in the Customer Journey

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