Mercedes-Benz FashionWeek Amsterdam OFF SCHEDULE presents the Dynamic Store from 1 – 3 July in The Loft of the A’DAM Toren. In this unique pop-up store a selection of different catwalk designers is challenged to present and sell their collections. The dynamic programme includes fashion installations, interactive experiences and other informative activities.

The Dynamic Store embodies the new vision of Mercedes-Benz FashionWeek Amsterdam where we create a synergy between the catwalk programme and the OFF SCHEDULE programme. The store makes high-end fashion accessible for anyone and everyone in the heart of the city.

By opening the Dynamic Store on the 1st of July, the 25th edition of Mercedes-Benz FashionWeek Amsterdam will be kicked off festively!

Daily from 14.00 – 20.00 on the 16th floor.

The participating designers are:
Acreati
Afriek by Lisa Konno
Aike Buiting
Alexandra Frida
Alix the Label
Anbasja Blanken
Antoine Peters
Astrid Elisee
Bound Amsterdam
Chris van den Elzen
Elvira 't Hart
Fernanda Fernandes
House of Mulani
Ilke Cop
Judith van Vliet
Lisa Konno
Lhana Marlet
Olaf Hussein
SCHUIT
VJR Jewels
Winde Rienstra
WOW Amsterdam: Tijme Veldt, Ting Gong and Vita Stasiukynaite

Partners of the event:
A’DAM Toren, Models at Work, Yaco Studio, Marle Thomson

Check out our dynamic programme:

Acreati - 1st until the 3rd of July - 14.00-20.00
https://www.facebook.com/events/1443692465656586/

WOW Rip-Off - 1st until the 3rd of July - 14.00-20.00
https://www.facebook.com/events/1005204139572773/

Alexandra Frida - 1st of July - 14.00-20.00
https://www.facebook.com/events/1292423467454033/

Olaf Hussein - 1st of July - 14.30-15.30
https://www.facebook.com/events/504045129797081/

Fashionchick Bloggercafé - 1st of July - 18.30-19.30
https://www.facebook.com/events/1403684876605627/

Raw Materials by Judith van Vliet - 2nd of July - 14.30-15.30
https://www.facebook.com/events/237412849969759/

Elvira 't Hart - 2nd of July - 19.00-20.00
https://www.facebook.com/events/518328128353667/

NUTS by Aike Buiting - 3rd of July - 14.00-20.00
https://www.facebook.com/events/574544399390949/