RA*W TUNE IN x Clear Music for Advertising

Are you ready for the second event of TUNE IN with RA*W during ADE? This time Clear Music has an inspiring evening in store for you!

Clear Music for Advertising

It’s the advertising industry’s worst kept secret: Sound is one of the most important factors in branded content and campaigns. This is especially true for the newer generations of consumers, who are more than ever experiencing 'sound-on' content (TikTok, Insta-reels, etc.) and are therefore more inclined to engage with brands that have a fitting and memorable audio identity. Us humans are 96% more likely to remember (and purchase from) a brand if it has been paired with music that fits their brand identity across all touchpoints.

Sonic branding is as old as humanity itself. Every country has a national anthem and every society/culture in human history has used sound and music as a means to bring people together and communicate efficiently. If, as a brand, you’re not including sound as a fundamental pillar of your advertising and communication strategy, you’re missing out!

Clear Music’s Creative Director Jarl Hector will give an insightful peek behind the curtain into what it takes to move a brand's marketing efforts from content to culture with the power of music 💜

The Program

16:00-16:30 Doors open

16:30-16:45 Opening / intro talk

16:45-17:05 The story of True Tone

17:05-18:00 Moving brands from Content To Culture - Keynote by Jarl Hector

18:00-18:30 Q&A

18:30-19:00 Closing drinks

ADE Showcase: SoHaso x Clear Music x NDSM Music x RA*W after party

19:00-00:00 ADE x SoHaso x Clear Music Showcase

For who is the event? Anyone who is graduating or already employed (0-5 yr)

When is it? Thursday 20 Oct 2022 , 16:30 - Midnight (CHEZ MINÉ: Bos en Lommerplantsoen 1, Amsterdam)

How much are tickets? For free! Limited tickets available.

ADE x SoHaso x Clear Music x RA*W after party (RSVP)

Line-up:

JF.Hector

Nuno Dos Santos

Nozem & Maximoto

Bas Dobbelaer & Vand

Human Space Machine

Luna Ludmila & Shoal

To demonstrate the power of music, we’re organizing a label showcase with Something Happening Somewhere, the Utrecht-based home of heartfelt electronic music. Led by Nuno Dos Santos, SoHaSo has built a track record for releasing stellar tracks by none other than Laurent Garnier, Bas Dobbelaer, Laura BCR, Cosmic Force, Vand, Laura BCR & Human Space Machine, and a broad spectrum of established producers, upcoming talent, and Nuno himself under various aliases. The final line-up is T.B.D. but Something Happening Somwhere’s founding father Nuno will definitely be present behind the decks.

The capacity for this event is limited, pre-register here to secure your spot 🔥 https://clearmusic.nl/ade-pre-registration/

What is TUNE IN?

Yes, as we mentioned in our first line - we’ve got something special for you, TUNE IN with RA*W: During the week of ADE we partner up with legendary music agencies like Clear Music. We do this because music is an inseparable part of our industry: it’s one of the most important branding experiences and has the power to move audiences in ways other communicative mediums simply can’t.

About Clear Music Amsterdam

Clear Music is the new Amsterdam based music agency whose mission is to help brands move beyond content and become part of popular culture. Their services include music production, creative licensing, sonic branding research & development as well as legal and strategic music consultancy.

With a stellar catalog (http://clearmusic.io/) of music from artists, labels and publishers all around the world, they help advertisers, film directors and anyone who operates in the audiovisual arts reach their audiences where it counts; in the heart through the ears. Clear Music is quickly making waves and well on its way of becoming a household name in music for media.

Since they started back in 2021 they have delivered music to brands such as Lenovo, Prime Video, Table du Sud, Netflix, Moonback, and Videoland; http://clearmusic.nl/work/