What’s the return on investment of focusing on the user experience of mobility systems? Often, the promise of new technologies stumbles at the human factor: our needs, limitations and behaviour determine to a large degree the market adoption of innovative solutions.

In this seminar, leading companies shed their light on user-centered design from different industry perspectives. We invite participants to be part of in-depth discussions about the benefits and hurdles of giving user experience top priority.

Presentations

Innovactory – Smart Mobility Solutions

Dirk van Oosterbosch, UX designer

Innovactory is founded in 2013 by a team of former TomTom employees. We support travellers around the world during their daily commute, frequent trips and journeys to every destination. We believe that people across the globe can benefit from our proactive, context aware travel support from mobile personal assistants in the palm of their hand. UX design plays a big role in the applications of Innovactory.

Sekisui - Windshield HUD innovation

Masashi Yanai, general manger

SEKISUI S-Lec B.V. is part of the Japanese SEKISUI CHEMICAL CO.,LTD. with over 24.000 employees worldwide. Sekisui S-LEC is a leading worldwide company in glass interlayer technology for the automotive and the architectural industry. The interlayer Film is applied to laminated glass in buildings and automobiles for safety, security and shielding. Sixty years of continuous improvement of our glass interlayer technology have made us the leading brand for PVB interlayer film in the automotive industry. During the last IAA in Frankfurt, the Sekisui concept car showed new innovations such as an interlayer film with simultaneous light function that can display information on the entire windshield. Inside and outside.

VanBerlo - Designing cockpit interactions

Bas Bruining, Creative Director

What design rules can be derived from the practice of designing various cockpit interactions? Based on recent user experience projects we show the role of human perception in the design process, and how prototyping helps to identify the limits of our human capabilities at an early stage.

Other speaker(s) to be confirmed

Program

15.00 Welcome by Rai AutomotiveNL and VanBerlo

15.05 Dirk van Oosterbosch, US designer Innovactory

15.35 Masashi Yanai, general manager Sekisui S-LEC

16.05 Break, view demo’s @VanBerlo

16.25 Speaker to be confirmed

16.55 Bas Bruining, creative director VanBerlo

17.25 Interactive (panel)discussion

17.45 Networking and drinks

18.30 End