Smart Up Soirée by The Next Women X Equals

The festival season is in full effect, but this is one like you've never experienced before.. The Smart Up Soirée is an intimate business festival co-created by and for women. The programme is filled with workshops to level up both you and your business. It is all about leaving the experience smarter than before.

There are five tracks that you can attend, with workshops that will be repeated so that you can join all of them if you like. The workshops are given by experts in the field of:

✨ Social design

✨ Fashion

✨ Sustainability

✨ Money

✨ Personal development

✨ Parenting

✨ Creative production

The programme is flexibly scheduled, so just like any other festival you can come in and leave whenever you like. But we'll assure you that once you're there, you don't want to leave anymore ;).

By the end of the day you leave with new knowledge, new experiences, new connections, new ideas and new energy.

IMAGINE your life in full achievement. Connecting the feeling and the knowing happens when you imagine and project with others. Conversation helps make the thoughts come to reality. The question "Who am I?" is a difficult one to answer. What if we would ask others to answer for you? During the IMAGINE track you will playfully discover who you are, by looking at yourself through the eyes of others.

Your facilitator is INK is a social design studio that helps people and organisations design for a better future.

IGNITE your inner fierceness in our media studio. Get into that power wardrobe and practice public speaking with a media trainer. Learn about recognizing possibilities of attracting (more) media visibility.

Your facilitator is The Next Closet – sustainable fashion platform, Studio HER – a womens creative collective in film and media, De Bijenkorf – a renowned warehouse, and the PRGoeroes.

INSPIRE your wealth. Understand what a wealth is all about and hold your own financial space. You'll be guided through the process of consiously making financial choices that fit you. Whether you want to plan your funds better or get an insight on investment strategies - this is the moment to start paying attention to your wealth being.

Your facilitator is This is Elfin – an inspirational money platform for women, and Joanna Invests – an investment agency for women.

INVITE your inner challenges in our most intimate rooms of the house. In our luxury room we invite you to open up to yourself under the guidance of Agavni Jessaijan (winner of the recent Kamp van Koningsbrugge), who is a master in facing the limiting inner beliefs and turning them around into powers that work for you.

’Don’t limit yourself. The fundamental sequence for change always starts with the heart, because this entails the core qualities: sensing/feeling, core values/connection and appreciation. In this Heart Class you are invited to tap into the wisdom of your heart, mind and gut brain. You need all three to overcome your smallest and biggest obstacles andchallenges in life. Agavni gives powerful examples from her own path as an entrepreneur and what inner strength and personal leadership at the deepest level means when you are physically and/or mentally not your strongest or healthiest self. What conversation should you have with yourself then? Open up your heart to something new, step in with a curious mind and be brave enough to bring your own challenge to tackle during this class.

Your facilitator is Heartcore Lab in an experience created by Douxe Hotel Luxury.

INQUIRE into your 'BV Home'. Tackling the Mental Load.

In this workshop we are on a journey together. How can we step up to co-found an empowered share at home, what we call 'BV Thuis'. How can we tackle the Mental Load, set ourselves up for success and lead with courage?

Your facilitator is Dayanara Vonk Ilaria . With her start-up Dayvi, she strives to empower women and couples to tackle the challenges of the daily grind and to create a healthy & balanced life. And by doing so truly giving both partners the headspace to pursue their dreams.

BELOW MORE INFORMATION ON YOUR FACILITATORS

INK

Ink is een jong social design bureau in Amsterdam Noord met internationale impact. Wij combineren creativiteit, gedragswetenschap en ondernemerschap om nieuwe oplossingen te ontwikkelen voor maatschappelijke vraagstukken.

Wij hebben de bescheiden missie om de wereld duurzamer en inclusiever te maken. Wij geloven dat de oorzaak van veel van onze grootste problemen van vandaag is dat we te weinig verbonden zijn. Met onszelf, met elkaar en met de planeet. Het goede nieuws is: voor die verbinding kan je ontwerpen. Als mensen worden we in grote mate beïnvloed door de dingen om ons heen. Als makers van de dingen om ons heen brengt dat een verantwoordelijkheid met zich mee. Wij nemen die verantwoordelijkheid heel serieus. Om deze impactvolle oplossingen voor maatschappelijke vraagstukken te ontwikkelen, combineren we gedragswetenschappen en design thinking. Denk hierbij aan schaalbare interventies, diensten en producten in verschillende domeinen, zoals de gezondheidszorg, armoede & schulden en diversiteit en inclusie. We laten ons hierbij inspireren door de doelgroep, vertrouwen op de wetenschap, durven nieuwe kaders te creëren en valideren al onze ideeën met de verschillende stakeholders. We proberen de kennis die wij opdoen zoveel mogelijk te delen met onze grote community van wereldverbeteraars.

ANNA NOYONS is social designer en de oprichter van ink studio. Anna heeft een studieachtergrond aan de TU Delft en de Design Academy. Ook studeerde ze kunstgeschiedenis en filosofie in Italië. In 2010 begon Anna haar eigen studio (Studio Anna Noyons) met klanten als: HEMA, Gemeente Amsterdam, Bever Sport en anderen. Vervolgens was Anna tussen 2013-2017 Chief Product Officer bij Peerby, een app waarmee je spullen kunt lenen van mensen uit je buurt. Bij Peerby was Anna onderdeel van het founding team. De app groeide in 4 jaar van 0 naar meer van 500.000 gebruikers en haalde 2 miljoen euro op aan Venture Capital en 1.7 miljoen euro met een crowdfunding campagne onder de leden van het platform. (Met de app wonnen ze meerdere prijzen en haalden zelfs de New York Times.) In 2018 richtte Anna ink studio op, waar zij werkt met een vast kernteam en een grote flexibele schil van creatieven. Opdrachtgevers zijn onder meer Jeugdzorg Nederland, HEMA, Randstad, Peerby, 29k en Ministerie van VWS.! Sinds 2011 is Anna gastdocent aan de TU Delft (jaarlijks een mastervak design), ze is Start-up mentor bij Start-up Bootcamp en Rockstart (sinds 2016) en in 2021 toegetreden tot de Raad van Toezicht van What Design Can Do.

CLASS:

We gaan onszelf ontdekken door de ogen van anderen. Aan de hand van een door ons ontworpen kaartspel, gaan we op ontdekkingsreis. Wat kunnen mensen in 1 oogopslag over jou zeggen? Hoe diep gaat dat en hoe zie jij jezelf?

Open kaart is een serieus drank spelletje dat net zo spannend is om te spelen als 'Truth or dare' (weet je nog ;-)

Durf jij open kaart te spelen? Schuif dan aan.

PRGOEROES

Verzorgt PR & free publicity voor de B2B zakelijke dienstverlening. Onze focus ligt op bedrijven en branches die waarde hechten aan duurzaamheid, innovatie en technologie. Wij geloven namelijk in het zetten van de juiste stappen om de wereld een betere plek te maken. Vanuit onze jarenlange ervaring biedt ons team PR met impact, op maat gemaakt voor jouw bedrijf. Bij PRGoeroes ben je daarmee niet alleen verzekerd van zichtbaarheid, maar ook van een duurzame samenwerking voor een betere toekomst.

JENNIFER DELANO

Jennifer Delano is de meest spraakmakende PR-specialist van Nederland. Met een enthousiast team vakmensen achter zich adviseert ze vanuit een grote expertise en passie voor PR.

Jennifer organiseert zichtbaarheid door middel van media aandacht. Ze creëert nieuws en bedenkt PR- en guerillamarketingacties. Jennifer schrijft, spreekt, geeft workshops en leert elke dag nieuwe dingen in te zetten voor het genereren van free publicity.

Jennifer zal tijdens de SmartUp Soirée de persoonlijke media trainer zijn! Stap in de wondere wereld van personal branding onder het toeziend oog van Jennifer, Suzanne en Marjo!

THE NEXT CLOSET

The Next Closet’s mission is to change the textile industry by inspiring people to invest in quality and reuse what they already have. The textile industry is the second most polluting industry in the world. Therefore our goal is to make secondhand your number one choice. Because why new when there are already so many beautiful items out there?

SUZANNE KATS

Suzanne Kats is Chief Commercial Officer at The Next Closet – the leading secondhand fashion platform of the Benelux. She is also a lecturer at Fashion Universities, inspiring a next generation of fashion professionals to challenge the rules of the industry. Previously, Suzanne was leading global strategy at Tommy Hilfiger and award-winning ad agencies. Her strategy for Tommy was recognized by WGSN and the brand continuous to outperform the market, even to this day.

DE BIJENKORF

De Bijenkorf – meaning ‘the beehive’ – is the most renowned chain of premium department stores in the Netherlands. With flagship stores in Amsterdam, The Hague, Rotterdam and Utrecht and smaller stores in Amstelveen, Eindhoven and Maastricht, we are a true one stop luxury shopping experience, since 1870.

World of Brands: As a must-do shopping destination and frontrunner in responsible retailing, de Bijenkorf offers the most luxurious shopping experience. Discover our extensive and carefully curated selection of international luxury, exclusive Dutch designer brands, premium services and so much more.

MARJO KRANENBORG

Personal Shopper for de Bijenkorf facilitating an exclusive premium service for Women and Men.

De Bijenkorf is the largest premium luxury department store in the Benelux with a choice of over 800 brands.

Offering an exclusive shopping experience; the highest standard of quality; world's most exclusive brands in fashion, jewellery, accessoires and cosmetics; spectacular events and an outstanding premium service.

Marjo: “The ample session time and the discrete environment of the Personal Shopping Lounge are important factors that help people make good fashion decisions. That's why we believe it also to be the perfect space to make good beauty decisions. As fashion and beauty do go hand in hand. We are excited to host the founders connected to The Next Women!"

THIS IS ELFIN

'Meer geld in de handen van vrouwen' dat is waar ELFIN zich voor in zet. Want geld zorgt ervoor dat vrouwen autonome keuzes kunnen maken over werk, relaties en hun eigen toekomst. ELFIN zorgt ervoor dat vrouwen meer leren over geld en vermogen opbouwen. Inmiddels is ELFIN het grootste platform in NL en BE voor vrouwen over geld.

LIEKE DANENBURG

Mijn naam is Lieke, 37 jaar, ondernemer, moeder van 2 en chaotisch geordend. Ik heb een enorme liefde voor ondernemen en geld is mijn leukste hobby omdat het mij veel vrijheid heeft gegeven. Met ups and downs uiteraard en alles wat ik heb geleerd en nog steeds leer van experts geef ik door aan onze ELFIN community. Samen met Puck (mijn compagnon) zijn we op een missie om meer geld in de handen van vrouwen te krijgen.

MONEY CLASS

Geld brengt veel emotie met zich mee. Voor de ene vrouw is het een noodzakelijk kwaad en de andere vrouw wordt er onrustig van en weer een andere geeft het gedachteloos uit.

Het gaat niet alleen over dat getal op je bankrekening, maar over je gedachten, over het managen en over geld voor je laten werken door middel van investeringen. En laat dat nu net zijn waar wij vrouwen ons over het algemeen onzeker over voelen. In deze masterclass dagen we je uit om geld een belangrijk onderdeel van je leven te maken en nemen we je stap voor stap door een 'geld-reis' waardoor je met meer zekerheid financiële beslissingen maakt die bij jou passen.

JOANNA INVESTS

Besides the well-known gender pay gap, there is also a gender pension gap. Research shows that European women have 40% less pension when they retire than men! Investing early in your career could help reduce this gap.

That’s why we started Joanna Invests; to inspire and empower women to make smart and sustainable financial decisions. We want to create a more equal and inclusive society and believe that access to financial products and investment services are crucial.

We are a group of professional women that are on a mission to reduce the pension gender gap and would love to give you the tools to become a savvy and confident investor.

CLAIRE TANGE

Despite being trained as Chemical Engineer, Claire has more than 15 years of experience in finance, starting her career as an investment banker in London. She was the first CFO of Fastned (now listed on Euronext) and Head of Finance at Dott, where she was part of the team that launched operations in 6 countries and 15 cities in 18 months. As financial consultant she has advised many start- and scale ups and is passionate about companies that make the world a better place.

Claire is an active (angel) investor. Besides investing the majority of her money in ETF’s, her seed investment portfolio includes Felyx, Wagamama, VanMoof, Cowboy and Tuned.com. Through Tuned, she invests in crypto currencies and she owns public shares in a handful of listed tech companies such as Tesla, NVIDIA, Bumble and Oatly.

HEARTCORE LAB

Agavni Jessaijan (phonetically 'Arafnie', so to say Raf) is an entrepreneur of two companies: Creative Agency Heartcore-Lab in organizational and cultural change and Specialty Coffee Bar Hummingbird Amsterdam based on the Spuistraat.

As an organizational change manager, she guides corporates in how they bring their heart back into business, how they break through unserviceable patterns and how they create a thriving culture for unlimited opportunities.

She calls herself an external magician, creator, communicator, facilitator & multiple brain coach. Energy, creativity and speed. She cuts the fucking crap!

Agavni has a lot of power and fire for change and progress. She inspires that everything is possible and above all things can be done differently to manifestchange. She brings creative possibilities and positive energy, communicates andmanifests from her heart. For large and small companies. From corporate giant to gym.

She believes in the power of asking questions, true interaction, listening carefully and saying what needs to be said. With a healthy dose of compassion, creativity and courage! As a Master Coach & Trainer in the coaching method mBIT (Multiple Brains IntegrationTechniques) she also guides individuals - through the wisdom of their own heart, head and gut - to their most powerful self to face their challenges and to live the life their dreams.

Giving up is not in her DNA, which links directly to one of her mottos: "Everything ispossible, but first dare to believe it." That's why she participated in the 2nd season of the Dutch television program ‘Kamp van Koningsbrugge’ (2021) and made it to 1 of 2 women to the 6 finalists! This was shown on tv Jan-March ’22.

HEART CLASS: Your inner challenges in our most intimate rooms of the house. In our luxury room weinvite you to open up to yourself under the guidance of Agavni Jessaijan (winner of therecent Kamp van Koningsbrugge), who is a master in facing thelimiting inner believes and turning them around into powers that work for you.

Don’t limit yourself. The fundamental sequence for change always starts with the heart,because this entails the core qualities: sensing/feeling, core values/connection andappreciation. In this Heart Class you are invited to tap into the wisdom of your heart, mindand gut brain. You need all three to overcome your smallest and biggest obstacles andchallenges in life. Agavni gives powerful examples from her own path as an entrepreneurand what inner strength and personal leadership at the deepest level means when you arephysically and/or mentally not your strongest or healthiest self. What conversation shouldyou have with yourself then? Open up your heart to something new, step in with a curiousmind and be brave enough to bring your own challenge to tackle during this Heart class facilitated by Agavni Jessaijan, Heartcore-Lab.

DOUXE

Hotel Luxury is opgericht in 2006 en van oorsprong een hotelmerk. Ons team van jonge professionals weet wat er speelt op het gebied van slapen. Wij laten ons inspireren door gerenommeerde internationale hotels en gebruiken mooie, natuurlijke materialen.

Onze missie: u een hemelse slaapervaring bieden.

Hotel Luxury at Home

Wij bedienen vier- en vijfsterrenhotels met unieke bedconcepten. Bovendien bieden wij een deel van onze collectie ook aan de particuliere markt via ons Hotel Luxury at Home programma. Zo maken we het voor iedereen mogelijk om thuis de kwaliteit van een luxe hotel te ervaren. Een goed voorbeeld hiervan zijn onze featherbeds, ook wel dekmatrassen genoemd. Bekende hotels zoals het Marriott, Ritz Carlton, Hilton en Hyatt gebruiken featherbeds om hun gasten een unieke slaapervaring te bieden. DOUXE ontwikkelde als eerste een collectie featherbeds voor in de eigen slaapkamer.

DOUXE staat voor luxe, comfort en op maat gesneden service. Iets wat u ook verwacht tijdens een overnachting in een (inter)nationaal luxe hotel.

Dayanara Vonk Ilaria is an entrepreneur, consultant, and coach who values dedication, service and excellence. With a background in digital, marketing and communication, her career expands over several industries including banking, software, and automotive.

She is Founder & Chief of TheTalentSource, where she and her team focus on making the match between amazing talents and challenging & rewarding positions. With a specialized focus on Digital, Marketing & Communication the agency works for clients such as ABN Amro, Vattenfall, Consumentenbond.

Dayanara is a proud mother to 2 girls and has since specialised in the ‘mental workload’. A cause of stress and relationship meltdown for many and ranking easily in the top 5 of reasons for divorce. This perspective inspired her to teach, develop, inspire, and mentor other female entrepreneurs. Fuelled by her personal experience, and the many stories of others she is on a quest and determined to tackle the Mental Load.

With her start-up Day-vi, she strives to empower couples to tackle the challenges of the daily grind and to create a healthy & balanced life. And by doing so truly giving both partners the headspace to pursue their dreams.