BUSINESS PLAN

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Business plans help you run your business

A good business plan guides you through each stage of starting and managing your business. You’ll use your business plan as a roadmap for how to structure, run, and grow your new business. It’s a way to think through the key elements of your business.

Business plans can help you get funding or bring on new business partners. Investors want to feel confident they’ll see a return on their investment. Your business plan is the tool you’ll use to convince people that working with you — or investing in your company — is a smart choice.

Pick a business plan format that works for you

There’s no right or wrong way to write a business plan. What’s important is that your plan meets your needs.

Most business plans fall into one of two common categories: traditional or lean startup.

A traditional business plan

Traditional business plan

This type of plan is very detailed, takes more time to write, and is comprehensive. Lenders and investors commonly request this plan.

A lean business plan

Lean startup plan

This type of plan is high-level focus, fast to write, and contains key elements only. Some lenders and investors may ask for more information.

Traditional business plan format

You might prefer a traditional business plan format if you’re very detail oriented, want a comprehensive plan, or plan to request financing from traditional sources.

When you write your business plan, you don’t have to stick to the exact business plan outline. Instead, use the sections that make the most sense for your business and your needs. Traditional business plans use some combination of these nine sections.

Executive summary

Briefly tell your reader what your company is and why it will be successful. Include your mission statement, your product or service, and basic information about your company’s leadership team, employees, and location. You should also include financial information and high-level growth plans if you plan to ask for financing.

Company description

Use your company description to provide detailed information about your company. Go into detail about the problems your business solves. Be specific, and list out the consumers, organization, or businesses your company plans to serve.

Explain the competitive advantages that will make your business a success. Are there experts on your team? Have you found the perfect location for your store? Your company description is the place to boast about your strengths.

Market analysis

You’ll need a good understanding of your industry outlook and target market. Competitive research will show you what other businesses are doing and what their strengths are. In your market research, look for trends and themes. What do successful competitors do? Why does it work? Can you do it better? Now’s the time to answer these questions.

Organization and management

Tell your reader how your company will be structured and who will run it.

Describe the legal structure of your business. State whether you have or intend to incorporate your business as a C or an S corporation, form a general or limited partnership, or if you’re a sole proprietor or LLC.

Use an organizational chart to lay out who’s in charge of what in your company. Show how each person’s unique experience will contribute to the success of your venture. Consider including resumes and CVs of key members of your team.

Service or product line

Describe what you sell or what service you offer. Explain how it benefits your customers and what the product lifecycle looks like. Share your plans for intellectual property, like copyright or patent filings. If you’re doing research and development for your service or product, explain it in detail.

Marketing and sales

There’s no single way to approach a marketing strategy. Your strategy should evolve and change to fit your unique needs.

Your goal in this section is to describe how you’ll attract and retain customers. You’ll also describe how a sale will actually happen. You’ll refer to this section later when you make financial projections, so make sure to thoroughly describe your complete marketing and sales strategies.

Funding request

If you’re asking for funding, this is where you’ll outline your funding requirements. Your goal is to clearly explain how much funding you’ll need over the next five years and what you’ll use it for.

Specify whether you want debt or equity, the terms you’d like applied, and the length of time your request will cover. Give a detailed description of how you’ll use your funds. Specify if you need funds to buy equipment or materials, pay salaries, or cover specific bills until revenue increases. Always include a description of your future strategic financial plans, like paying off debt or selling your business.

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REGISTRATION COMPANY KVK.NL

Where To Register A Company In The Netherlands?

Registration of a company is one of the key stepping stones in order to legally establish a business in the Netherlands

A company must be registered with The Trade Register of the Chamber of Commerce in The Netherlands (Handelsregister). This registration must take place in the district where the company’s office address is situated, in other words its principal place of business. Registration must occur within eight days of the incorporation procedure of the company. The process itself requires a single fee payment, usually of 50 Euros.

What Is Required For Registration Of A Company In The Netherlands?

This is dependent on the type of company intending to be registered. This mainly concerns the distinction between Pubic (NV) and Private (BV) limited liability companies. However, the documentation required does not differ substantially when taking this into consideration.

In order to fully register a company in the Netherlands, the following information must be provided:

Name of the Company

The company’s registered address in Holland

Articles of Association

Details of all its managing directors, Supervisory Directors and any existing proxy holders

A verified copy of the shareholder register. If only a single shareholder exists, their details must be included in the registration

An accountants/bank Certificate (for a NV)

A description of the company (its purpose)

Expected acquisition and annual gross profit of the company

Most of the details above are contained within the supplied Deed of Incorporation. Including, the name and purpose of the company, details of the company officials (including their authority) and a stipulated share capital for both paid in and issued shares.

These documents must be drafted and provided in Dutch for the purposes of registration. You must ensure that all documents are certified and up to date with all the current details of your company. A skilled lawyer, who is well versed in Dutch corporate law, is often required in the creation of these documents.

The deed of incorporation must be signed by the entities or individuals in the presence of a Dutch notary. Once this has taken place, the notary by effect then executes the deed and brings the company into legal existence, with all the entailing rights and obligations under Dutch company law.

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What Is CRM Software?

Customer relationship management (CRM) is more than initiating contact with potential leads. It involves nurturing contacts and building loyalty while maintaining a dynamic repository of contact information and client history. Making this information accessible for collaborative teams and piping it out to other business software solutions via smart integrations is the logical next step

User experience (UX) has become more important than ever, and being able to efficiently manage a businesses’ relationship with customers through the entire sales and after-sales process is a key consideration. For small to midsize businesses (SMBs) trying to emulate CRM functionality on a large and unwieldy spreadsheet could lead to a lot of confusion and redundancy. CRM solutions are easier to use than spreadsheets, they also do more than contain user and contact information because they can dynamically create calendar events and set reminders. CRM software often integrates messaging and phone calling functionality, usually with recorded conversations that can be used to track and document customer sentiment and better insights.

A good CRM solution records your customers’ contact information and remembers the details of your relationship and every interaction—whether by phone or email, and nowadays across other channels such as social media or even your customer help desk.

This information is a goldmine of opportunity, letting you identify prospects for up-sell or cross-sell, convert existing customers to new products or services, target new marketing, or even track invoices. The software is also a fail-safe, preventing sales people from chasing the same prospect. Choosing the right CRM software for your business can dramatically improve your team’s collaboration and productivity, increase sales, and heighten customer satisfaction.

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How is the Dutch economy developing?

According to the second estimate conducted by Statistics Netherlands (CBS), gross domestic product (GDP) declined by 1.5 percent in Q1 2020 relative to Q4 2019. The growth rate has been adjusted upwards. In the first estimate, which was published on 15 May, contraction was 1.7 percent. GDP contraction in Q1 is mainly attributable to a decline in household consumption. Read more

Is the number of bankruptcies higher than last year?

During the first 26 weeks of 2020, 1,903 companies and institutions (including sole proprietorships) were declared bankrupt. This is 23 more than in the same period last year. Read more

How many companies have been declared bankrupt over the past few weeks?

In week 26 (22 to 28 June inclusive), 30 companies and institutions (excluding sole proprietorships) and 1 sole proprietorship was declared bankrupt. Read more

How much decline has been recorded in manufacturing output prices?

Output prices of Dutch-manufactured products were on average 8.0 percent down in May 2020 year-on-year. In the previous month, prices were 8.1 percent down. In May, prices of petroleum derivatives decreased by 49.4 percent year-on-year. Prices were down by 57.8 percent in April. Read more

How is retail turnover developing?

The Dutch retail sector recorded 8.2 percent year-on-year turnover growth in May 2020. This is the highest growth rate in the span of 14 years. The volume of sales increased by 5.9 percent. Turnover was up in both the food sector and the non-food sector. Furthermore, online sales increased by almost 50 percent. Read more

How is producer confidence developing?

On account of the COVID-19 crisis, in April 2020 producer confidence plummeted to its lowest level (-28.7) since the start of the producer confidence survey in 1985. Confidence among Dutch manufacturers recovered slightly in May and it was again less unfavourable in June. Producer confidence stood at -15.1 in June, up from -25.1 in May. This is mainly due to notably improved expectations on future output. Read more

How is consumer confidence developing?

Confidence among Dutch consumers recovered slightly in June. The consumer confidence indicator stood at -27, up from -31 in May. Consumers’ willingness to buy improved. Opinions on the economic climate remained the same. Read more

How is household consumption developing?

In April 2020, consumers spent 17.4 percent less than in April 2019. This is by far the largest contraction in domestic household consumption which has ever been recorded by CBS. Consumers mainly spent less on services, durable goods and motor fuels; on the other hand, they spent more on food, beverages and tobacco. Read more

How is Dutch goods trade developing?

In April 2020, the total volume of goods exports shrank by 11.2 percent year-on-year. This is the biggest contraction in exports since July 2009. In April, exports of transport equipment and machinery decreased in particular. The volume of imports was 8 percent lower year-on-year. This is the biggest contraction since November 2009. In April, imports of transport equipment, machinery and clothing declined in particular. Read more

By how much did manufacturing output decline?

In April 2020, the average daily output generated by the Dutch manufacturing industry was 11 percent down on April 2019. Output showed the largest year-on-year decrease since mid-2009. The transport equipment industry recorded the strongest output contraction. This is mainly due to the fact that in the automotive industry virtually all factories were closed in April. Read more

How are consumer prices developing?

The consumer price index (CPI) was 1.2 percent higher in May than in the same month last year. In April, prices of consumer goods and services were also up by 1.2 percent year-on-year. Just as in April, prices of motor fuels were significantly lower in May than in the same month last year. In May, motor fuels were 14.1 percent cheaper than one year previously, against a year-on-year decline of 13.4 in April. Read more

How many entrepreneurs expect they will not survive the COVID-19 crisis?

The number of entrepreneurs in virtually all non-financial industries who estimate their business will continue to exist for at least another 12 months in the current economic situation increased dramatically between April and May. The improvement in terms of at least one year continuity which was seen in May as compared to April was most significant in retail trade. In April, 9 percent of retail businesses were positive about one year continuity; this had gone up to 65 percent in May. Likewise, confidence was clearly up in IT services (+48 percentage points) as well as cleaning and similar services (+46 percentage points) according to the measurement in May relative to April. Read more

How is turnover developing in accommodation and food services?

In Q1 2020, turnover in this sector fell by 14 percent relative to the preceding quarter. This was the first turnover decrease in seven years. The volume of sales (turnover adjusted for price developments) decreased by 14.5 percent. The declines in turnover and volume of sales were particularly sharp in March. Read more

How is turnover developing in the transport sector?

In Q1 2020, turnover in the transport sector dropped by 1.5 percent relative to the same period last year. Turnover mainly declined in aviation and aviation services, due to the coronavirus pandemic.

How is turnover developing in the automotive and motorcycle industry?

In Q1 2020, turnover in the automotive and motorcycle industry was 1.8 percent lower than in the same quarter last year. At the beginning of the second quarter, in April, importers of cars and motorcycles recorded a 62-percent turnover loss.

How is turnover developing in wholesale?

In Q1 2020, the sector wholesale and commission trade generated 2.2 percent more turnover than in the same period one year previously. Within wholesale trade, food traders realised the largest turnover growth in the first quarter. This industry generated nearly 6 percent more turnover than in the same period twelve months previously.

How is turnover developing in business services?

In Q1 2020, turnover generated by business services was 2 percent higher year-on-year. Many industries realised even higher turnover in the first quarter, despite the measures to combat coronavirus that took effect in March. However, the travel industry has already been hit hard and turnover declined by more than 19 percent.

How much did the export value of horticultural products decline?

In March 2020, the export value of horticultural products such as flowers, plants, bulbs and nursery products declined by 22 percent year-on-year. Exports of cut flowers dropped by 26 percent. The largest decline was seen in horticultural exports to Italy: 61 percent. Read more

How large is the agricultural sector?

According to the Dutch Standard Industrial Classification 2008 (SBI 2008), the agricultural sector in the Netherlands comprised 73,465 holdings in Q1 2020. According to the Agricultural Census statistic, the number stood at 53,233 (2019). SBI 2008 and the Agricultural Census apply different definitions of the agricultural sector, which leads to a discrepancy in number of enterprises.

How much decline has been recorded in the consumption of petrol, diesel and kerosene?

In March 2020, sales of petroleum products such as petrol, diesel and fuel oil as well as the consumption of kerosene were 13 percent down on January 2020. The year-on-year decline amounted to 12 percent. The drop in petrol sales over March – by over 20 percent – is the sharpest drop since January. Read more

How many overnight accommodations are currently closed?

Due to the COVID-19 measures, approximately one-third of available beds in overnight accommodations are currently closed. The policy with regard to the closure of overnight accommodations is determined per safety region.

What is the size of the financial buffer for most self-employed entrepreneurs?

In 2019, 20 percent of Dutch self-employed entrepreneurs said they would be able to make ends meet for an estimated three months in the absence of revenues from their own company. Nearly 40 percent said they could probably survive for 12 months or more. Self-employed active in transportation and logistics were most likely to indicate a maximum length of time of 3 months without company revenue (30 percent).

How much increase is seen in the retail turnover of supermarkets?

In the second and third weeks of March, Dutch supermarkets achieved higher turnover than in the same weeks last year. Turnover at supermarkets declined in the third week of March compared to the previous week, but was still 25 percent higher than in the same week in 2019. The sharpest increase was seen in turnover of shelf-stable products, including canned goods, frozen vegetables, flour, rice and pasta, along with hand soap, toilet paper and pharmaceutical products.

How much increase is seen in the turnover of DIY retailers?

DIY chains recorded over 50 percent more turnover during the third week of March relative to one year previously. Turnover was nearly 6 percent higher than the week of Ascension Day last year, which is traditionally the week with the highest turnover.

How many beauty salons and hairdresser salons are there in the Netherlands?

There are a total of 27,675 hairdressers and 36,585 salons performing beauty and cosmetic treatments, pedicures and manicures.

How large is the sector accommodation and food services?

In Q1 2020, the sector accommodation and food services comprised 61,775 businesses. The majority (61,715 businesses) were small and medium-sized enterprises (mkb). 52,295 businesses in accommodation and food services included food and beverage services. In 2017, net sales in the Dutch accommodation and food sector amounted to 26,213 million euros.

How many sports organisations and companies are there?

In 2018, there were 26,510 sports clubs, 1,145 water sports clubs, 1,090 riding schools and 1,250 gyms in the Netherlands. In addition, there were 1,570 fitness companies with a total of 2,015 establishments in 2017. This includes all sports organisations, whether for profit or not.

How much is imported into the Netherlands from Italy?

Dutch imports from Italy amount to 11.9 billion euros. This was 2.6 percent of total goods imports in 2019. Read more

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