The future is modeled: combining insights and marketing mix modelling

TRKKN Netherlands

Hear how Annalect and Meta see the future of consumer insights research and MMM.

In this online session, we will look at the way that developments in consumer privacy are driving us toward a modeled future. We will show that both consumer insights research and marketing mix modelling (MMM) are likely to grow in importance over the coming years. How can consumer insights serve as input or as a benchmark in MMM? We will tell you how we think about that and explain why other methods such as (geo-)experiments may also have an important role to play. We will also deep dive into the value of MMM for advertisers by looking at several case studies.

<h3>Speakers</h3><a href="https://www.linkedin.com/in/seandehoon/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Sean de Hoon</a>Sean de Hoon is an expert in marketing measurement and analytics. He focuses on marketing mix modelling, multi-touch attribution and experiments. At Annalect, Sean previously led the marketing science team and now he heads up the team that enables clients to use the products Annalect offers in the best way possible. <a href="https://www.linkedin.com/in/nicolasarrive/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Nicolas Arrive</a>Nicolas works in the Marketing Science organization at Meta where he helps agencies enhance and co-create innovative measurement capabilities. Nicolas joined Meta through the x-publisher Atlas acquisition. Prior to Meta, Nicolas held numerous Analytical roles respectively at 2 start-up and Microsoft Advertising in North America as well as in an Analytic Consultant capacity at PwC London.

Onze {communityGuidelinesLink} beschrijven wat voor content verboden is op Eventbrite. Als je denkt dat een evenement deze schendt, meld dit dan aan ons, zodat wij het kunnen onderzoeken.

Om andere categorieën van verboden of illegale content te rapporteren, verzend je {link}

The future is modeled: combining insights and marketing mix modelling

Meer evenementen van TRKKN Netherlands

Ontdek meer evenementen van TRKKN Netherlands, van Zakelijk tot andere ervaringen die je misschien leuk vindt.

Nog op zoek naar het juiste evenement?

Ontdek alle online evenementen om te bladeren en te filteren op datum, categorie en meer.

The future is modeled: combining insights and marketing mix modelling

Meer evenementen van TRKKN Netherlands

Ontdek meer evenementen van TRKKN Netherlands, van Zakelijk tot andere ervaringen die je misschien leuk vindt.

Misschien vind je dit ook leuk...

Blader door meer evenementen met verschillende datums, prijzen en formats om je volgende geweldige ervaring te vinden.

Nog op zoek naar het juiste evenement?

Ontdek alle online evenementen om te bladeren en te filteren op datum, categorie en meer.