Renting and leasing is part of the five circular business models

>> This event will (partly) be an interactive session about what is needed to change consumers' mindset to start renting and leasing their clothes, while ensuring this business model benefits the environment and people.

In a circular world, everything we consume and dispose will be looped back into our economy. Ideally, nothing is wasted, because waste is just as much a resource. This approach is needed more than ever, as the earth's resources are becoming scarce and climate change is ever more pressing.


Rise of rental services in fashion
The fashion industry is exploring how to become more circular. And one way of doing that is appying rental and leasing business models. Rental in fashion isn't new, but it's changing. Driven by fashion tech companies with expertise in reverse logistics and inventory management, rental is transforming from an outdated model to an innovative, modern way of consuming fashion. Success stories that have manged to draw attention worldwide are Rent the Runway (US), Ycloset (China) and Dutch Mud Jeans with its leasing system. Recently in the Netherlands, we have seen young and bold entrepreneurs starting their own rental fashion companies. Probably a smart move, as the fashion rental market is projected to be worth $1.9bn globally by 2023 – a doubling in value from 2017.

Change of mindset; the end of ownership
Interestingly, it's not just the fashion indsutry that needs to shift its mindset. Renting fashion on a daily or more regular basis, also demands a shift in our own mindsiet, as a consumer. We're still used to purchase fashion and owning our wardrobe.

Programme
This event is hosted in collaboration with The Student Hotel and is part of TSH's We Make the City programme, which includes a closet sale.

12:00 - Closet Sale, lobby The Student Hotel

14:15-14:30 - Walk in
14:30-15:00 - Getting to know fashion rental service start-ups

• Borrow a brand
• Prêt-à-Fred
• Spinning closet
• Rent my dress
• (more to be confirmed)

15:00-15:25 - Trends and developments in the fashion rental space
15:25-15:50 - Q&A:

• Consumer experiences on renting clothes, with sustainable fashion influencer Victoria Onken (Style me green)
• Impact fashion rental services on the environment, with Circular Economy expert Andrea Orsag (MissionC)

15:50-16:25 - Panel discussion with rental service start-ups and audience
16:25-16:30 Closing

16:30-17:00 - Drinks and/or visit the Closet Sale, lobby The Student Hotel

The event is accompanied with an editorial series about the rise of rental services in fashion, which will be publsihed in June, and onwards, in OW. Magazine.

We hope to welcome you 23 June at The Student Hotel!

Support independent content creation
Fashion platform Our World aims to contribute to moving the world to sustainable fashion, by supporting the (Dutch) community of fashion pioniers. Therefore, we feature fashion pionieers at our events and publish the content in our online magazine for free.

Our World values its independcy, which means OW. Magazine doesn't engage in any paid collaborations for its stories. Articles are always fact checked by the interviewees, but our editors always hold the pen.

However, content creation based on desk research and interviews takes time and effort. If you like our independent approach for OW. Magzine, we'd like to give you the opportunity to show your support by buying a ticket including a 5 euro donation for our editorial work.

Ticket fees of our events are based on covering cost, aiming to make engaging with sustainable fashion as accessile as possible for everyone.

Many thanks,
The editorial team of OW. Magazine