Innovation is happening in a fast pace. Digital transformation provides organizations many new opportunities in delivering new services – new solutions – new business models.  A commercial (digital) transformation is required to anticipate on the changing behavior of the B2B buyer.

In this workshop, TrendActor, Wessel Berkman helps organization to stay commercially successful. You’ll receive answers on:

• What are the latest technological online and offline developments you should know and embrace to be commercially successful?

• What is the right to exist of your organization?

• Where is your organization now in terms of structure and culture elements?

• What can your team do tomorrow to make a difference?

• What is the best route for improvement? What can you do yourself and where do you need support?

• What does the business case look like: How are we going to exceed the intended ambition / objectives?

When is this workshop interesting for you? 

• You have a good plan and still want to find the next limit.

• You are uncertain about your current plan and are looking for sharpening the commercial plan.

• You see a lot of untapped potential but have not fully taken it in for years.

• You have finished doing incoherent things and you really want to go for it.

• You want to become or remain the leader your sector.