Wie gaat erheen?
San Francisco, Californië, V.S.
Londen, Verenigd Koninkrijk
With the Design Dialogues, a daily design talk show, Vlisco will unfold its enriching design story from the past, present and future to the European & Dutch public.
Each day an expert in their field is invited for a dialogue with Hans Ouwendijk, CEO of Vlisco or Roger Gerards, Creative Director of Vlisco.
Wednesday 23-10: HISTORY UNFOLDED
A story about the Manatex museum and today’s heritage by Barbara Amouzou, channel marketing Manager, Vlisco Togo & Amah Edoh, of MIT, a specialist in the politics of representation and the production of African-ness and European-ness in the design and trade of wax print.
At the end of the nineteenth century, Dutch manufacturer Vlisco launched its factory-made batik onto the African market. By 1960, production of Real Dutch Wax had grown to 34 million yards. In West and Central Africa, the Vlisco brand has come to represent the height of luxury. Vlisco has become a major African fashion icon, and Africans regard Dutch Wax as part of their own cultural heritage. Many women who sold Vlisco textiles on the market became so wealthy they could afford to buy their favourite car, and symbol of social success, a Mercedes Benz. Hence their nickname: Nana Benz.
Vlisco’s heritage will be unfolded by Barbara Amouzou, channel marketing Manager, Vlisco Togo with commentary by Amah Edoh.
Waar en wanneer
Activiteiten Commissie Vlisco