Wie gaat erheen?
San Francisco, Californië, V.S.
Londen, Verenigd Koninkrijk
With the Design Dialogues, a daily design talk show, Vlisco will unfold its enriching design story from the past, present and future to the European & Dutch public.
Each day an expert in their field is invited for a dialogue with Hans Ouwendijk, CEO of Vlisco or Roger Gerards, Creative Director of Vlisco.
Monday 21-10: UNFOLDING AUTHENTICITY
Discovering the real Vlisco
Jana Scholze,curator of contemporary furniture at Victoria and Albert Museum
Vlisco fabrics are truly unique; every one designed and produced in the factory in Helmond. Our iconic drawings and organic wax process ensures that every centimeter is different, know in Vlisco as the 'perfect imperfection'. This has ensured its popularity through the ages but despite this imitation wax prints are now appearing on the open market. Sometimes it is even hard to distinguish these fabrics from the real Vlisco. As a consequence, Vlisco has amongst other things, decided to emphasize its unique craft process, highlighting the natural results achieved by using wax, cracking it and removing it gradually. These distinctive patterns make the fabrics harder to copy, especially since counterfeiters use a standard screen-printing production method. Is this kind of Industrialised authenticity the answer to counterfeit? How can we unravel the real from the copies and how important is this authentic image? We will discuss this with Jana Scholze, curator contemporary furniture at Victoria and Albert museum.
Waar en wanneer
Activiteiten Commissie Vlisco