Webinar 1 of 3: AI-Powered Conversion Optimization - Collect

Onesecondbefore

A practical webinar how to implement First-Party Tracking & Streaming Click Data to BigQuery on your website.

<h3><strong><strong>Webinar 1 of 3: AI-Powered Conversion Optimization</strong></strong></h3><h4><strong><strong>Implementing First-Party Tracking &amp; Streaming Click Data to BigQuery</strong></strong></h4><p>Learn how to build a reliable, AI-ready first-party data foundation by capturing and streaming clickstream data directly into BigQuery.</p><p>In this hands-on webinar, you’ll learn how to implement first-party tracking using Onesecondbefore and prepare your data infrastructure for advanced AI analysis and activation.</p><p>Although the demonstrations use BigQuery, the concepts can also be applied to platforms such as Snowflake, ClickHouse, and other modern data warehouses.</p><h4><strong><strong>In this webinar, you’ll learn how to:</strong></strong></h4><ul><li>Set up a client in Onesecondbefore</li><li>Prepare your BigQuery environment for streaming click data</li><li>Create and implement your first page tags</li><li>Deploy tracking on your website</li><li>Validate and verify incoming data</li></ul><p>After the session, you’ll start collecting valuable behavioral data that can be used for AI-driven analysis and activation in the follow-up webinars.</p><p>This is a practical session designed for marketers, analysts, and data professionals who want a solid working understanding of first-party data collection and AI-ready tracking.</p><p>Basic knowledge of page tagging and SQL is recommended. Throughout the session, we’ll provide clear explanations and ready-to-use code examples.</p>

<h3><strong><strong>About the Webinar Series</strong></strong></h3><p>Most organizations collect large amounts of digital click data — but only use a fraction of its potential.</p><p>In this 3-part webinar series, you’ll learn how to transform raw website and app data into actionable AI-driven insights that improve targeting, personalization, and conversion rates.</p><p>Across the series, you’ll learn how to:</p><ul><li>Capture high-quality first-party click data optimized for AI analysis</li><li>Use AI and BigQuery ML to uncover audience segments and behavioral patterns</li><li>Predict conversion likelihood for individual visitors</li><li>Activate these insights across marketing channels</li><li>Improve marketing efficiency and conversion performance</li></ul><h4><strong><strong>Webinar 1: Implementing First-Party Tracking &amp; Streaming Click Data to BigQuery </strong></strong><em><strong><strong>(This Webinar)</strong></strong></em></h4><p>In Webinar 1, we built a reliable, AI-ready first-party data foundation by capturing and streaming clickstream data into BigQuery.</p><p>Topics covered included:</p><ul><li>Setting up a client in Onesecondbefore</li><li>Preparing BigQuery for streaming data</li><li>Creating and implementing page tags</li><li>Deploying tracking on your website</li><li>Validating incoming data</li></ul><h4><strong><strong>Webinar 2: AI-Powered Analysis</strong></strong></h4><p>In this webinar, we focus on using AI and BigQuery ML to analyze visitor behavior and generate actionable insights from your clickstream data.</p><p>You’ll learn how to:</p><ul><li>Identify meaningful audience segments</li><li>Predict conversion likelihood for individual visitors</li><li>Create and train AI models using SQL-based workflows</li><li>Generate insights using ready-to-use copy-and-paste code examples</li><li>Apply AI-driven insights to marketing and conversion optimization</li></ul><p>No prior AI or machine learning experience is required.</p><h4><strong><strong>Webinar 3: Activation &amp; Personalization</strong></strong></h4><p>In the final webinar, you’ll learn how to activate AI-generated insights on your own website through personalization and audience targeting.</p><p>You’ll discover how to:</p><ul><li>Build audiences based on predicted behavior</li><li>Deliver personalized messaging and experiences</li><li>Optimize campaign targeting and budget allocation</li><li>Improve conversion performance across paid and organic channels</li><li>Activate high-potential audience segments in marketing platforms such as Meta, Google Ads, and Display &amp; Video 360</li><li>Use predictive audiences to improve retargeting, acquisition, and personalization strategies</li></ul><p>This session focuses on turning AI insights into measurable marketing actions that improve campaign efficiency and conversion performance.</p>

<h3><strong><strong>Why This Matters</strong></strong></h3><p>Most organizations focus only on users who convert.</p><p>By analyzing all visitor behavior — including non-converting sessions — you gain a much deeper understanding of engagement, intent, and conversion potential.</p><p>The result: smarter targeting, more efficient campaigns, and higher overall conversion rates.</p>

<h3><strong><strong>About the Presenter</strong></strong></h3><p>The webinars are led by Eelco van Kuik, an experienced digital analyst, data engineer, and data activation specialist with more than 20 years of experience working with both startups and enterprise organizations.</p><p>He will guide you step by step through the process of uncovering the hidden value in your data — and show how AI can help turn that data into measurable business results.</p>

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Webinar 1 of 3: AI-Powered Conversion Optimization - Collect

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