(w)Ego is the thirteenth book in The Why Factory’s Future Cities series, and follows The Why Factor(y), Visionary Cities, Green Dream, Vertical Village, Hong Kong Fantasies, City Shock, We Want World Wonders, Barba, Absolute Leisure, Copy Paste, PoroCity, and Towers of Choice. Come and join this lecture by Winy Maas in the occasion of the launch of the most recent book by The Why Factory (TU Delft): (w)Ego.

About (w)Ego

(w)Ego investigates the freedom of designing and building our dream home in the dense city. (w)Ego explores the potential of desire-based design processes, prioritizing residents’ wishes in the process of constructing and adapting housing and the city itself. It expands the possibilities of individual fantasy in a dense world by means of negotiation with our neighbours and the environment. In short, freedom and imagination meet responsibility and collaboration. Ego becomes (w)Ego. Moving from fear to curiosity, rigidity to adaptability, egoism to (w)Egoism, (w)Ego explores and pushes the limits of domestic architecture, looking for new ways to live together in density.

Practical info

This event takes place on The Podium, on top of the roof of Het Nieuwe Instituut. The Podium is designed by MVRDV and is Festival Heart of the Rotterdam Architecture Month ’22 during June. Upon arrival, go to the pink RA Month information desk. Visitors for RA Month events in the Festival Heart have automatic acces to The Podium and do not have to book a seperate timeslot.

Please note: The programme on The Podium has no roofing. Take into account the weather conditions. Protect yourself from the heat and sun by putting on sunscreen, wearing headgear, using a (sun) umbrella and/or bring some extra water. Protect yourself from wind, cold and possibly a drop of rain by bringing extra warm clothing and an umbrella. In case of bad weather, the programme will be moved to the Auditorium on the ground floor of Het Nieuwe Instituut