Workshop How to Create a Successful Personal Branding Strategy!

When someone googles your name, what do they find? What do people say about you when you are not in the room? Are you aware of how you act when meeting colleagues or business partners? What differentiates you from others? Does your image match with who you really are and how you want to be seen?

Having a successful Personal Brand is an important tool in today’s competitive world. People look for reliability, credibility and trust.

This is a hands-on workshop that shows you how to create your personal brand, that really fits you and implement it in a way that it feels natural, without being that hard-seller when meeting people.

During this workshop, Yustine will teach us, that implementing a successful personal branding strategy which resonates with your values and goals, is a powerful tool to be successful in life. She will share a strategy, that helps you to directly start with creating your own personal branding strategy, to create a trustful image.

Who is this workshop for:

• Is your goal to attract investors, business partners or clients? Or upgrade your (online) image? Then this is for you.
• You will learn how to position yourself successfully. During this hands-on workshop, you will learn what a personal brand is, how to build yours, and how to implement it.

Focus points:

• Understand how personal branding can help you build your career and/or business
• Develop your personal vision and values, the cornerstone of a personal brand
• Define a personal positioning that is authentic, unique and relevant
• Understand how to use networks, content creation and social proof to build your personal brand

You will also receive:

• A list with 40 tips to use in your Personal Branding strategy
• A home exercise that makes you consider new ways of how your audience experiences your brand

Agenda

9.00-9.30: Welcome. Breakfast & networking
9.30-10.00: Introduction to Personal Branding
10.00-10.30: Theory: Why Personal Branding is so important
10.30-11.00: Action: “Who are you?” => Document (solo exercise)
11.00-11.15: Break
11.15-11.30: Action: “Who are you?” => Validate (exercise in pairs)
11.30-12.00: Theory: Crafting your own strategy
12.30-12.45: Action: “What does the headline say?”
(this exercise aligns your vision and goal. A strong vision helps guide your strategy and motivates you to achieve it.)
12.45–13.00: Home exercise “Big Brands”& wrap up

Business Breakfast Bonus

• 40% discount on a strategy call
• A 60-minute conversation about your (personal) branding or marketing strategy, your audience, target market, activities, your website and social media channels
• Pick my brain; get my thoughts on your current strategy or what you should be doing instead
• I’ll also answer any questions you may have about (personal) branding or marketing
• A follow-up report of key take-aways after the call

Regular price: 135 Euro*
Your price: 81 Euro*

* Prices excluding VAT.

About Yustine Alvares

Yustine Alvares is a successful entrepreneur. Runs multiple businesses and worked for more than 14 years in Asia, Europe and South America. Creating successful marketing, communication, (personal) branding and media strategies in combination with design is what she loves.

She is also Founding Partner and board member of the International Women’s Networking Group (IWNG) in Rotterdam.

For more information:
https://www.linkedin.com/in/yustinealvares/

Venue

This event will be at StartDock's newest coworking venue on the Keizersgracht. Everything is luxurious in this old German Bank building, in the heart of Amsterdam. Walk on the marble floors, touch the golden walls, and stare at the shiny chandeliers.

StartDock

Keizersgracht 482

1017 EG Amsterdam

Tickets

Tickets are € 89 (excluding VAT) and you can buy them up until midnight the day before the event.

A varied breakfast buffet will be served including coffee, tea and orange juice.

Join us for this hands-on practical morning workshop and learn new skills that you can apply to your business right away!

Kind regards,

The Business Breakfast Team

Lara Wilkens, Jennifer Nunez, Juan David Garzon, Ana Carolina Gallo, and James Calcinai