Name: World Usability Day Amsterdam 2019
Start: 2019-11-14T18:00:00+01:00
End: 2019-11-14T22:30:00+01:00
Location: HvA Leeuwenburg

World Usability Day Amsterdam 2019

Amsterdam UX & Ladies that UX @ Master Digital Design

AmsterdamUX and Ladies that UX Amsterdam have united again to celebrate World Usability Day 2019 with multiple UX communities in Amsterdam.

HvA Leeuwenburg

How can creatives persuade people to consume more sustainably? How can design support the transition to renewable energy sources? How can design help in achieving the United Nations sustainable development goals?In other words, how do we design a future we want? That's the question we are asking ourselves in this year's World Usability Event. As in previous editions, we will be looking for insights, ideas and guides we can translate into our daily practice as designers.We have invited speakers who will share their experience of putting the SDGs in the centre of their work and how it affects their practices.This year's event will take place at HvA Leeuwenburg, starting at 18:00. Our host, the Master Digital Design, will welcome us with drinks and snacks before we will be inspired by our speakers.

TALKS Resilient Urban Application by Indranil BhattacharyaPolicy makers, businesses, and citizens in cities face challenges like rapid urbanization and climate change, and there is an urgent need for digital applications that are sensitive to these changes. From mobility to food logistics, and from healthcare to urban planning, digital solutions require adaptive and progressive growth with a city’s changing needs. Moving beyond greenfield agility and opaque monetization agendas in black-box systems, digital urban applications are required that can progressively withstand complex urban challenges with resilience.Speculative design by Theo PloegThe future is uncertain. Recent environmental, societal and technological developments give us a hard time understanding the changes our world goes through. A focus on products, services, and customers isn’t enough anymore. We have to invest in more meaningful relationships with the world around. The Sustainable Developments Goals (SDGs) give us a framework for that. But how do we integrate them in our practice?Speculative design, mapping the future in a meaningful way, might be a solution. Instead of focussing on problems in the present in imagines how developments change over time and affect the near future. By building both a possible and preferable future, it opens up ways of thinking about our practice beyond the present and opens up opportunities to effect longer-term change. Service Design for social innovation in vulnerable contexts by Valentina SalviValentina is using Service Design for social innovation in vulnerable contexts. She recently visited Uganda on behalf of the charity ‘Plan International’ to understand how as a charity, they can support marginalised girls in rural areas of Uganda to secure sustainable employment / entrepreneurship, whilst at the same time positively impacting the environment.

SCHEDULE18:00 Welcome to guests18:30 Food and drinks19:30 Opening19:45 Resilient Urban Application by Indranil Bhattacharya20:15 Service Design for social innovation in vulnerable contexts by Valentina Salvi20:45 Break with drinks21:00 Speculative design by Theo Ploeg21:30 Q&amp;A with speakers21:45 Drinks and snacks 22:30 End

SPEAKERS<a href="https://www.linkedin.com/in/indranilb/?originalSubdomain=nl" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Indranil Bhattacharya</a>, Technology Strategist at Product FoundryFor the past four years, Indranil Bhattacharya has been working on developing digital experiences and infrastructure for Resilient Urban Software using a knowledge-oriented methodology.Prior to building digital urban solutions, he built knowledge-based systems in Manufacturing, Telecommunications, Logistics, Human Resources, Farming, Healthcare, and Retail in large and complex environments. His practice lives in the intersection of philosophy, engineering, and art, and his primary interest is creating self-sustaining bottom-up systems.<a href="https://www.linkedin.com/in/theoploeg/?originalSubdomain=nl" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Theo Ploeg</a>, chapter lead Speculative Design at Digital Society SchoolTheo tells stories about possible futures. As a media and design sociologist, Theo uses speculative design as an attitude to investigate and explore the near future and bring his findings back to the now. He teaches at different media and design schools.<a href="https://www.linkedin.com/in/valentinasalvi/?locale=en_US" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Valentina Salvi</a>, Senior Service Designer at Accenture Interactive AmsterdamValentina is an Italian designer and researcher who loves shaping meaningful experiences that people love. She specialises in creative facilitation by using the fundamentals of human-centred design to help teams innovate effectively. Valentina has been the users’ advocate within a diverse range of Service Design projects: from social innovation challenges in vulnerable contexts to commercial work for global clients like KLM, Shell, Liander, Arcadis. She also has a blog with hands-on insights in Creative Facilitation, Design Sprints, Service Design.

HOSTThe <a href="https://www.masterdigitaldesign.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Master’s programme in Digital Design</a> educates professionals who create, adapt, and apply design processes into interactive digital products, while driven by an ethical perspective on people, profit and planet. This one-year Master of Science programme is the result of a partnership between the Amsterdam University of Applied Sciences (AUAS) and nine leading Dutch design agencies: Achtung! Mcgarrybowen, BBDO Amsterdam, DDB Unlimited, Dept, Fabrique, MediaMonks, Mirabeau, Momkai and Woedend!.

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World Usability Day Amsterdam 2019

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