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Two of the biggest frustrations in the supply chain are the inefficiency of the promotionaldisplays & the lack of insights in on-shelf availability (OSA) in general, especially when linked to trade promotion management (TPM).
According to Co-Creation sessions in Belgium with Carrefour, Delhaize, Coca Cola, Unilever, Mars, Continental Foods, JDE, Henkel, AB Inbev, Soudal, Lotus Bakery, BABM and Gondola, among others, they identified shared issues with promotional activities, such as:
No insights into ROI
No access to marketing, sales & supply chain data
Too much cardboard waste
Long lead times
These companies also agreed on one shared ambition:
“What if a promotional display could be designed that has everything they need for more competitive promotion activities:
Reusable, modular, telescopic, standard, flexible communication & integrated technology for gathering and analyzing BIG data”.
But that is impossible, isn’t it?
Well, see for yourself and come attend the Pure ValueBIG LAUNCH of Proteus Smart Display, together with NeoGrid technology.
Join us and bring your commercial colleagues because this concept breaks the ice between Supply Chain, Commerce and Marketing. This co-creation session, you will also inspire you to create more profitable and sustainable supply chains.
This event is specifically tailored for manufacturers, distributors and retailers from the food & beverage industry, so they can, together, influence promotion activities and management and On-Shelf Availability (OSA) to prevent tomorrow’s losses.
We will be able to define together the first step towards a breakthrough in the industry!
Lunch and Afternoon Sessions:
12:00 – Registrations and lunch at Hotel NH Amsterdam Schiphol Airport, Kruisweg 495, 2132 NA Hoofddorp, NL
13.00 – Start of interactive carrousel workshops with:
- IGD for the latest research and insights on OSA in Europe
- Tom Tillemans, supply chain innovation expert (former KraftHeinz)
- Geert Marivoet from Pure Value together with Erik Westerbeek from NeoGrid, for the launch of reusable second- placement innovation with integrated technology
14.15 - Co Creation program
16.30 – Drinks & Networking
18.00– End
Watch our previous event below:
Do you have questions about Together, influence On-Shelf Availability (OSA) and promotional activities to prevent tomorrow’s losses!?
Contact Pure Value & NeoGrid
When & Where
Hotel NH Amsterdam Schiphol Airport
495 Kruisweg
2132 NA Hoofddorp
Netherlands
Pure Value is an “impact-driven company”, inspiring and challenging businesses to join forces for a more profitable, sustainable and innovative supply chain.
NeoGrid solutions go hand in hand with Pure Value’ proposition because NeoGrid software solutions act as an accelerator in becoming more demand-driven, end to end in the supply chain, through collaboration.
Both help make companies more sustainable, for example, through reducing waste due to overstocks, especially of perishable products and reducing CO2 emissions if only the right products are being delivered at the right time in the right place, based on real consumption and collaboration among all business partners.
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