TREND BOOTCAMP

Want to experience the power of trend research? In this interactive bootcamp you will become a trend researcher yourself. Get acquainted with the 3-phased trend research cycle (scan, analyse and apply) by executing these phases on the spot.

Essential for anyone who wants to get a quick and dynamic introduction into the fascinating field of researching trends or for anyone wants to refresh their trend skills.

OUTLINE OF THE DAY

This bootcamp is really an experience, so no 'death by Powerpoint' and mostly learning by doing. The global outline of the program is:

• Short introduction on the field of trend research
• Scan: hit the streets and practice trend spotting
• Analyse: use your findings to execute a quick trend analysis
• Apply: translate your insights into first, rough creative ideas

After this bootcamp  you will be more observant of change in your environment and able to use the trend tools yourself in your daily life and/or work.

FOR WHOM?

This bootcamp is insightful for anyone who is interested in trend research, innovation and understanding change. You don’t need any prior knowledge about trend research. I have had participants with very diverse backgrounds , such as strategy, design, education, marketing, academic and applied research, policy making, art, branding, you name it.

Anyone with a curious mind-set can join!

PRACTICAL INFO

This bootcamp includes

• Drinks, snacks and lunch
• Free copy of the book ‘How to Research Trends’ (retail price €29,95).
• Free copy of the workbook 'How to Research Trends (retail price €9,95)
• A sustainable notebook from Envelopebook to write down your notes.

This bootcamp will be English spoken when non-Dutch participants join.

Because of the focus on learning by doing this bootcamp  is limited to 5 participants, so everyone can share personal experiences and questions.

The bootcamp costs €150,- exclusive (the toal price including VAT & Eventbrite ticketing is €189,96).

When you buy a ticket you will receive an invoice which you can declare for taxes or at your employers.

When because of COVID-19 measurements the bootcamp has to be canceled, you will get a refund.

YOUR TRAINER

Hi, I'm Els Dragt and will be your bootcamp instructor. I'm an indepent researcher, trainer and writer with over 20 years of experience. At various agencies and for a multitude of commercial and non-profit clients I've researched trends, like KPN, NIKE, NPO, Manchester City Football Group, Hivos and the Dutch Ministry of General Affairs. I love to share my knowledge and expertise on trends with you and look forward to meet you at the Trend Bootcamp.

If you have a question, drop me a line els [@] howtoresearchtrends.com

LET'S CREATE THE FUTURE TOGETHER!