TREND BOOTCAMP > THE EXPERIENCE

Want to experience the power of trend research? In this half-day interactive bootcamp you will become a trend researcher yourself. Get acquainted with the 3-phased trend research cycle (scan, analyse and apply) by executing these phases on the spot. Essential for anyone who wants to get a quick and dynamic introduction into the fascinating field of researching trends or for anyone wants to refresh their trend skills.

OUTLINE

This bootcamp is really an experience, so no 'death by Powerpoint' and mostly learning by doing. The global outline of the program is:

• Short introduction on the field of trend research
• Scan: hit the streets and practice trend spotting
• Analyse: use your findings to execute a quick trend analysis
• Apply: translate your insights into first, rough creative ideas

After this bootcamp you will be more observant of change in your environment and able to use the trend tools yourself in a playful way.

FOR WHOM?

This bootcamp is insightful for anyone who is interested in trend research, innovation and understanding change. You don’t need any prior knowledge about trend research. I have had participants with very diverse backgrounds , such as strategy, design, education, marketing, academic and applied research, policy making, art, branding, you name it.

Anyone with a curious mind-set can join!

This is how participants feel about this bootcamp:

"It's really a hands-on bootcamp which gave me, as a newbee, a good introduction into the world of trend research." (strategy manager)

"I really loved the part of going outside yourself to do research!" (start-up employee)

"This is a fun and educative bootcamp in an informal and analogue setting." (market researcher)

SPECS

Drinks and snacks are included and you will get a free copy of the book ‘How to Research Trends’ (retail price €29,95). This bootcamp will be English spoken when non-Dutch participants join. The minimum number of participants is 4 and the maximum is 8.

Because of the focus on learning by doing this bootcamp is limited to 8 participants, so everyone can share personal experiences and questions.

To keep the costs at a minimum, the bootcamp is held at a low-key location in an upcoming neighbourhood and provides no-frills catering. This allows people from all kinds of backgrounds to participate, from freelancers to corporate employees.

The ticket price includes 21% VAT already for Dutchies and is reversed charged automatically for participants with a foreign VAT ID.

Sign up now via Eventbrite or if you want more info, drop me a line.

LET'S CREATE THE FUTURE TOGETHER!