It appears we live in an age of alternative facts, of post-truth, of post-fact, fed by social media and "direct communication". A massive societal transformation is upon us. Elections are exciting and scary. They set people apart...and bring them together.
On March 7th we will listen to some thought provoking and research driven speakers. And share ideas on how to best bring people together.
Want to join our debate? On who influences what? What influences whom? How and why are we influenced? What role does "truth", "fact" and "conscience" play in our society. And in campaigns?
Come to a lively debate
Guaranteed by the line up of excellent speakers and panelists:
Academic, broadcaster and former Dutch politician Arend Jan Boekestijn will comment on the new World order that we are shaping. Will it be America and Russia versus Europe and China? Have Western democracies failed to address the issues that worry everyday voters, and are mainstream parties guilty of paving the way for the Populists?
The Cambridge academic Leonie de Jonge will share her findings on Populism as she connects it to the founding members of our European community: the Benelux. Did populism grow so fast in the Netherlands and Flanders, compared with Wallonie and Luxemburg, thanks to social media penetration? Is it the Populist agenda, the choice of media or the style of communication that has generated such success?
International strategist Peter Brown will offer a crisp and surprising analysis of the Brexit campaign. How Branding without a Consience won, because it was the better communicated brand. Drawing parallels to Trump's success and the current Dutch election campaign, he challenges the concept of conscience. Is your consience as good as mine? Or is just better packaged and communicated?
Carol Tarr, lectures young people at Wittenborg Academy. Born and raised in Chicago and having lived and studied in Kyoto, Japan, Auckland, NZ, Bahia, Brazil and Amsterdam she very well knows her way around in different cultures around the world. At this event she will question the sources and methods at hand to predict human behaviour and the way forward to educate the next generation. She even dares to question ‘the Classics’, taught to her at Harvard and which even today provides the knowledge we seem to depend upon.
Host for this event is Sandra Horlings, a branding and strategy consultant in the Netherlands. Editor and co-author of Brands with a Conscience and partner at Innoboost.
You will definitely get food for thought: questioning new campaign methods, the effects on society and educating young people. Join us. For the betterment of Society.