In this session Ralph de Groot, self-pronounced "SEO Nerd", will take us through the world of SEO. What does it take to be in the first spot of Google? And should businesses even care?

Ralph has built up several websites from scratch, going from 0 to 1.000.000 annual visitors combined – all without any advertising budget.

- Welcome and Introductions (5min)

- Lecture (30min)

- Q&A (10min)