Unlock Explosive Product Growth: Master Engagement, Activation & Conversion

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Unlock Explosive Product Growth: Master Engagement, Activation & Conversion

Discover the powerful strategies to grow your app or platform and leave with a concrete plan for growth!

By Federico Spiezia

When and where

Date and time

Thu, 15 Jun 2023 16:00 - 18:00 CEST


Meet Berlage | Meeting, Work & Event Space Amsterdam Centrum 9 Oudebrugsteeg 1012 JN Amsterdam Netherlands

Refund Policy

Contact the organiser to request a refund.
Eventbrite's fee is nonrefundable.


4:00 PM - 4:20 PM

Welcome and Introduction

4:20 PM - 4:40 PM

Understanding Engagement, Activation and Conversion Strategies

4:40 PM - 5:00 PM

Implementing Strategies and Improving Performance - The ICE framework

5:00 PM - 5:10 PM

AI tools you can use to grow

5:10 PM - 5:30 PM

Group Exercise : develop your growth plan

5:30 PM - 5:50 PM

Sharing plans and collecting feedback

5:50 PM - 6:30 PM

Networking drinks at the bar

About this event

  • 2 hours
  • Mobile eTicket


Join our workshop to learn how to optimize your app or platform for growth and create your 3-steps growth plan.

After the success of the workshop in London, the event has now been brought to Amsterdam.

For Whom

This workshop is ideal for startup teams with an app or platform, especially CTOs, CEOs, product owners, designers and developers.

What you'll learn

We'll create and review your 3-steps plan of action to grow your product so that after the event you'll have an actionable plan.

You'll learn how to develop, test and implement strategies for improving your app performance. This include user testing, A/B testing, onboarding and engagement tactics.

The largest part of the workshop is dedicated to a group session where we'll look specifically at your product and will implement a strategy for it.


1. Introduction to the Workshop

2. Understanding Engagement, Activation and Conversion Strategies for Apps and Platforms

3. Implementing Strategies and Improving Performance & Most common mistakes to avoid

4. AI tools you can use to grow

5. Group Exercise : Work with other attendees to develop an activation and conversion plan for a given app.

6. Elaborate your 3-step growth plan.

7. Wrap-up and feedback

8. Networking drinks


This workshop will be hosted by Federico Spiezia.

Federico is a previous app entrepreneur who had his exit in 2021. He has launched Bittiq, an app that has ranked top 3 in the Google Play Store and has eventually been sold to one of the largest Dutch financial institutions.

He's now founder and UX specialist at Sparkr, the UX agency (www.sparkr.co) and startup coach at Startupbootcamp Amsterdam.

His core domains are: user experience & growth design.


The ticket costs is EUR 20-. The ticket cost includes access to the workshop and the first drink at the bar after the workshop is concluded.

Important information

The event starts at 16.00 and lasts around 2 hours.

After the event

For 2 months after the event, each participant will be able to join a personal 30-min call to check the implementation of the strategies.


For questions feel free to send an email at hello@sparkr.co.

Frequently asked questions

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About the organiser

Organised by
Federico Spiezia

I organise workshops and master-classes for founders and product teams to help them create winning digital products.