On the 18th of April Amsterdam will host the first international Escape Room & Real Life Gaming Conference.
As one of the fastest growing entertainment trends since the rise of cinema, real life gaming has taken the world by storm. The number of escape rooms in the Netherlands alone, has risen from 1 to more than 230 in the past two years. Where traditional games are a bit of a niche, real life gaming attracts a wide range of customers and people who exit a great escape room do so with shining eyes and a budding addiction- “where can I play more?” But it doesn’t stop here, new games keep adding even more crazy ideas, more technology and more compelling interaction to the experience. We love to see all those new ideas as the better our games are, the more people will become exited about real life gaming.

We see immense potential and room for innovation in the real life gaming sector. ‘Up The Game’ is set-up to help the entire industry to get to know each other, support the community around escape games and stimulate each other to keep designing fresh and innovative experiences!