UX-PM Level 1: Adopting UX

User Intelligence

The ticket sales for this course are now closed. Go to UXPM.nl to see the next course opportunity or contact us at info@uxpm.nl.

<p>UX-PM is the world’s first internationally developed user experience certification for Product Owners, Marketers, Project &amp; IT Professionals, certified by the <a href="http://www.uxalliance.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">UXalliance</a>. It helps you understand the fundamentals of UX, adopt UX methodologies in your projects, and encourage a customer-centered design culture in your organization.</p><p></p><h2>Course details</h2><p>By completing this course, you will:</p><ul><li>Understand key UX concepts, methods, misconceptions, and challenges</li><li>Learn methods to integrate user experience into your digital projects</li><li>Learn how to become a UX ambassador in your organization</li></ul><p></p><h3>Targeted audience</h3><ul><li>IT and digital managers including product owners, digital marketing &amp; project managers</li><li>Designers</li><li>Any professional who wants to better understand UX and/or how to integrate UX activities into their projects.</li></ul><p><em>No prerequisite is needed for level 1, apart from a curiosity for the subject.</em></p><p></p><h3>Course content</h3><ol><li><strong>Design and Experience</strong></li><li><strong>Human Factors</strong></li><li><strong>User Research</strong></li><li><strong>The UX toolbox</strong></li><li><strong>UX in your organisation</strong></li><li><strong>Exam and certification</strong></li></ol><p><em>In these modules, we will cover:</em></p><ul><li>User experience</li><li>User-Centered Design</li><li>Interaction design</li><li>Usability</li><li>Common misconceptions and challenges of UX and its disciplines</li><li>User behaviour and design-making processes (cognitive mechanisms, emotional responses, etc.)</li><li>Principles and benefits of integrating UX activities into product and service development</li><li>How and when to involve users in the process – the methods and the value of a strategy based on collaboration and empathy</li><li>How to integrate the collected user insights in a persona and how to map the journey</li><li>UX as a communication tool and how to promote the value of UX within an organization</li><li>Immersion and practical application: Review of various solutions, exploring some case studies, building persona and customer’s journey</li><li>A combination of theory and problem-solving exercises</li></ul><h2></h2><h2>About this event</h2><p>This 2-day event will help you increase design maturity within your organisation and help you succeed with new business challenges by empowering professionals to adopt a customer-centric approach in their practice.</p><p>Day 1: Tuesday, 21 Sept, 2021 - 9:30 AM - 13:45 CET</p><p>Day 2: Wednesday, 22 Sept, 2021 - 9:30 AM - 13:45 CET</p><p>The ticket includes access to the course material, examination and a digital certificate. </p>

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