UX-PM is the world’s first internationally developed user experience certification for Product Owners, Marketers, Project & IT Professionals, certified by the UXalliance. It helps you understand the fundamentals of UX, adopt UX methodologies in your projects, and encourage a customer-centered design culture in your organization.

Course details

By completing this course, you will:

• Understand key UX concepts, methods, misconceptions, and challenges
• Learn methods to integrate user experience into your digital projects
• Learn how to become a UX ambassador in your organization

Targeted audience

• IT and digital managers including product owners, digital marketing & project managers
• Designers
• Any professional who wants to better understand UX and/or how to integrate UX activities into their projects.

No prerequisite is needed for level 1, apart from a curiosity for the subject.

Course content

1. Design and Experience
2. Human Factors
3. User Research
4. The UX toolbox
5. UX in your organisation
6. Exam and certification

In these modules, we will cover:

• User experience
• User-Centered Design
• Interaction design
• Usability
• Common misconceptions and challenges of UX and its disciplines
• User behaviour and design-making processes (cognitive mechanisms, emotional responses, etc.)
• Principles and benefits of integrating UX activities into product and service development
• How and when to involve users in the process – the methods and the value of a strategy based on collaboration and empathy
• How to integrate the collected user insights in a persona and how to map the journey
• UX as a communication tool and how to promote the value of UX within an organization
• Immersion and practical application: Review of various solutions, exploring some case studies, building persona and customer’s journey
• A combination of theory and problem-solving exercises

About this event

This 2-day event will help you increase design maturity within your organisation and help you succeed with new business challenges by empowering professionals to adopt a customer-centric approach in their practice.

Day 1: Tuesday, 21 Sept, 2021 - 9:30 AM - 13:45 CET

Day 2: Wednesday, 22 Sept, 2021 - 9:30 AM - 13:45 CET

The ticket includes access to the course material, examination and a digital certificate.