UX Workshop: Applying Jobs-to-be-Done to meet customer needs

Hi, we’re Angi Studio, a strategic design and research agency located in Den Haag in The Netherlands. We combine our knowledge of research, design and development to achieve inspiring and concrete results. Since 2003 we help our clients to develop digital products that make impact. We use our research to gain a deeper understanding of customer needs which we translate to designs and prototypes.

Angi Studio

A hands-on workshop on applying Jobs-to-be-done to meet customer needs at our office in Den Haag. Learn from our cases and exercises.

Wegastraat 29

The program: <ul><li>18:00 Doors open, food &amp; drinks</li><li>18:30 Workshop + Q&amp;A</li><li>20:30 Drinks &amp; networking</li></ul>🎟️ We ask for €10 per ticket to ensure the exact number of participants. The money will be spent on food (probably pizza!) and drinks, and we will give away a number of books about Jobs-to-be-done.Are you struggling to develop products that meet your customers' needs? Unsure how to prioritize features and improvements that deliver value to your customers? Are your products not being adopted as you had hoped? Don't worry, you're not alone.Jobs-to-be-done is a powerful mindset that helps you to align your organization around your users' needs, the framework has been gaining traction in various industries as an approach to understanding customer behavior within their context.Join our workshop to gain valuable insights and skills to help you develop products that your customers love. We'll dive into the theory behind Jobs to be done and apply the framework in interactive exercises. We will also address how you can involve different stakeholders to ensure the whole organization adopts the customer-centric mindset and drives positive change.You will learn how to:<ul><li>Discover your customers’ needs by implementing the Jobs-To-Be-Done approach.</li><li>Visualize your customers’ needs so that they can be easily shared within the organization.</li><li>Prioritize which needs or problems should be solved first.</li></ul>What to expect?<ul><li>The What &amp; Why of Jobs to be done - a brief introduction to the framework based on real-life case</li><li>The process: Discovery is messy, so how can you structure it?</li><li>The toolbox: 5 powerful discovery tools every team needs to know</li><li>Introduction of cases, splitting into groups</li><li>Exercise: Understanding what your customer is trying to get done with the Job pyramid</li><li>Q&amp;A</li></ul>Who will facilitate the workshop?The workshop will be facilitated by Anna Botsvine, who has 22 years of experience with her own strategy research &amp; design agency, Angi Studio in The Hague. She implements research to help companies develop successful products and propositions by putting the user's needs first. Anna’s expertise lies in user research and innovation, she enjoys creating customized solutions by combining different frameworks and methods. Her company is active in various sectors, such as healthcare, publishing, legal, and finance.📸 There will be pictures taken at the event. They will be shared with participants of the workshop and might be used on social media.

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UX Workshop: Applying Jobs-to-be-Done to meet customer needs

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UX Workshop: Applying Jobs-to-be-Done to meet customer needs

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