Webinar 2 of 3: AI-Powered Conversion Optimization - Predict

Onesecondbefore

A hands-on webinar, you’ll learn how to use BigQuery ML and BigQuery Studio to analyze visitor behavior, identify meaningful audience segmen

<h3>Using AI &amp; BigQuery ML to Discover Audience Segments and Predict Conversion Likelihood</h3>In the first webinar, we focused on building a reliable first-party data foundation and streaming clickstream data into BigQuery.Now that you’ve collected a few weeks of behavioral data, it’s time for the next step: uncovering actionable insights with AI.In this hands-on webinar, you’ll learn how to use BigQuery ML and BigQuery Studio to analyze visitor behavior, identify meaningful audience segments, and predict conversion likelihood — all using simple SQL-based workflows.You do not need prior AI or machine learning experience to follow along. We’ll explain the concepts step by step and provide ready-to-use copy-and-paste SQL examples that you can immediately apply to your own data.<h4>What You’ll Learn</h4>We’ll focus on two practical AI use cases that can directly improve marketing performance and conversion optimization.<h4>Visitor Segmentation</h4>Learn how to use AI to identify meaningful audience segments based on behavioral patterns in your clickstream data.These insights can help you:<ul><li>Better understand visitor behavior</li><li>Identify high-value audiences</li><li>Personalize messaging and targeting</li><li>Improve campaign performance</li></ul><h4>Predicting Likelihood to Convert</h4>Move beyond simple conversion reporting.Instead of only knowing who converted and who did not, you’ll learn how to estimate the probability of conversion for each visitor — for example, identifying visitors with a 15% likelihood of converting.These predictive insights can help you:<ul><li>Prioritize high-potential users</li><li>Reduce spend on low-probability audiences</li><li>Improve targeting efficiency</li><li>Make smarter marketing decisions using AI-driven predictions</li></ul>

<h3>In This Session, We’ll Cover</h3><ul><li>Logging into BigQuery Studio</li><li>Exploring and understanding your clickstream data</li><li>Running SQL queries to analyze visitor behavior</li><li>Creating, training, and running AI models using BigQuery ML</li><li>Using copy-and-paste SQL examples to generate insights</li><li>Interpreting model output and applying insights to marketing use cases</li></ul>After this session, you’ll be ready to activate these insights in marketing platforms and personalization workflows — which we’ll cover in Webinar 3.<h4>Presumed Knowledge</h4>Basic SQL knowledge is recommended.No prior AI or machine learning experience is required.

<h3>About the Webinar Series</h3>Most organizations collect large amounts of digital click data — but only use a fraction of its potential.In this 3-part webinar series, you’ll learn how to transform raw website and app data into actionable AI-driven insights that improve targeting, personalization, and conversion rates.Across the series, you’ll learn how to:<ul><li>Capture high-quality first-party click data optimized for AI analysis</li><li>Use AI and BigQuery ML to uncover audience segments and behavioral patterns</li><li>Predict conversion likelihood for individual visitors</li><li>Activate these insights across marketing channels</li><li>Improve marketing efficiency and conversion performance</li></ul><h4>Webinar 1: Implementing First-Party Tracking &amp; Streaming Click Data to BigQuery</h4>In Webinar 1, we built a reliable, AI-ready first-party data foundation by capturing and streaming clickstream data into BigQuery.Topics covered included:<ul><li>Setting up a client in Onesecondbefore</li><li>Preparing BigQuery for streaming data</li><li>Creating and implementing page tags</li><li>Deploying tracking on your website</li><li>Validating incoming data</li></ul>Missed Webinar 1? Drop me an email and I’ll share the recording and/or the next webinar date with you!<h4>Webinar 2: AI-Powered Analysis (This Webinar)</h4>In this webinar, we focus on using AI and BigQuery ML to analyze visitor behavior and generate actionable insights from your clickstream data.You’ll learn how to:<ul><li>Identify meaningful audience segments</li><li>Predict conversion likelihood for individual visitors</li><li>Create and train AI models using SQL-based workflows</li><li>Generate insights using ready-to-use copy-and-paste code examples</li><li>Apply AI-driven insights to marketing and conversion optimization</li></ul>No prior AI or machine learning experience is required.<h4>Webinar 3: Activation &amp; Personalization</h4>In the final webinar, you’ll learn how to activate AI-generated insights on your own website through personalization and audience targeting.You’ll discover how to:<ul><li>Build audiences based on predicted behavior</li><li>Deliver personalized messaging and experiences</li><li>Optimize campaign targeting and budget allocation</li><li>Improve conversion performance across paid and organic channels</li><li>Activate high-potential audience segments in marketing platforms such as Meta, Google Ads, and Display &amp; Video 360</li><li>Use predictive audiences to improve retargeting, acquisition, and personalization strategies</li></ul>This session focuses on turning AI insights into measurable marketing actions that improve campaign efficiency and conversion performance.

<h3>Why This Matters</h3>Most organizations only analyze users who convert.By analyzing all visitor behavior — including non-converting sessions — you gain a much deeper understanding of engagement, intent, and conversion potential.The result: smarter targeting, more efficient campaigns, and higher overall conversion rates.

<h2>About the Presenter</h2>The webinars are led by Eelco van Kuik, an experienced digital analyst, data engineer, and data activation specialist with more than 20 years of experience working with both startups and enterprise organizations.He will guide you step by step through the process of uncovering the hidden value in your data — and show how AI can help turn that data into measurable business results.

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Webinar 2 of 3: AI-Powered Conversion Optimization - Predict

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