In this workshop you’ll learn the WHY, HOW and WHAT of:

- Defining your brand and how to stand apart

- Identifying your target audience (and what makes them tick)

- Crafting the right message to connect with the right people, the right way

Do you have a business idea that you want to launch in the coming months? Are you already underway, with perhaps a co-founder or small initial team and looking for ways to get the word out about your company? Then sign up for an interactive, COVID-proof 2 hour workshop Marketing for Startups, hosted at LOADS.amsterdam in the centre of Amsterdam. We'll make sure we can all keep that 1,5 meter distance.

You will join other startups (founders and team members) to learn the essentials about marketing your startup. We’ll get into defining the WHY, HOW and WHAT of your brand & company, why it’s important to research your target audience and how to do this without spending much, and how to craft the right messaging under the umbrella of a communications plan.

You’ll learn, interact, network and leave with filled-out templates that will guide you in your journey. Drinks during and after the workshop are on the house;-)

About the presenters:

Tom van Wersch has been a marketer for 14 years, gaining experience at both ‘traditional’ multinational firms such as Red Bull and Heineken, as well as at startups. He loves to combine marketing techniques from both worlds to get to the most effective campaigns.

Bastian Baas has been working in marketing, innovation and business development for 15 years at corporate and agency side for Nestlé, Motivaction Research and Happen Innovation Agency (not the dating app;-). Recently helped several startups with a stunning marketing strategy.