This practical workshop is designed for small and medium-sized enterprise (SME) owners and managers who want to build a stronger and more effective online presence. Participants will be introduced to a clear 3-step approach to digital success: enhancing a website, setting clear and measurable conversion goals, and developing smart, results-driven traffic strategies. The workshop also explores how artificial intelligence tools can enhance each step of the process—helping businesses attract the right audience, optimize engagement, and drive growth more efficiently. Through practical guidance and real-world examples, participants will gain the skills and confidence to implement these strategies and improve their digital performance.
