For this workshop at the Embassy of Dutch Creativity you'd better bring your left and your right brain ....

We are all familiar with the satisfying feeling of popping bubble wrap. But why does this feel so good, and what does this have to do with marketing? Ferdi Gokhan (Head of Science at Yune) compares this feeling to breaking out of your comfort zone. In his talk 'Pop your bubble!' he shares personal experiences, experiments and insights about breaking through thinking bubbles in 2022. Because admit it, in the end the comfort zone is just as dangerous as it is comfortable?

About Ferdi

Ferdi Gökhan is Head of Science at Yune. As a behavioral scientist with a fascination for the brain and human decisions, he always loved to ask and answer the WHY question. Why do we do what we do? Whether this is the behavior of the consumer, the client or a colleague, understanding the brain is essential to make an impact. It is therefore his goal to translate knowledge of the brain and behavior into understandable and applicable insights for clients and colleagues.

https://yune.nl/

This event is only for international guests , partners and ambassadors of the Embassy of Dutch Creativity. Are you representing a Dutch organization that is not yet a partner or ambassador? Become one and contact Kyra Roest for details: kyra@adbusiness.amsterdam