Driving Dutch Design 2021

Each designer of the Driving Dutch Design collective, constructs their practice around the perspective from which they view life. In this exhibition you will get the chance to watch through the eyes of the designers, and to peek behind the scenes of their thoughts. Enter a world in which asking questions is vital, and where knowing how to deal with change is key.

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The exhibition ‘I hear what you’re seeing’ explores the design process, by putting approaches and experiments in the spotlight. The designers share their thoughts, insecurities and findings with visitors of the Dutch Design Week. In a dynamic space they will explore the friction between the importance of (in)transparency regarding their ways of working. To what degree do designers have to unveil their processes, in order to connect with society? The setup of this exhibition forms an invitation for visitors to engage in conversations, thoughts and new collaborations. Furthermore, it shows the relevance of design, and gives insights in how it can change the way we produce, consume and design systems in society.

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Driving Dutch Design is a professionalization and networking program initiated by ABN AMRO, Beroepsorganisatie Nederlandse Ontwerpers (BNO) and Dutch Design Foundation (DDF). This program helps designers on their way in building a creative business. The Drivers are challenged to get to the core of both their artistic and business practice whilst being part of an ecosystem of other designers.

Each designer of the Driving Dutch Design collective, constructs their practice around the perspective from which they view life. In this exhibition you will get the chance to watch through the eyes of the designers, and to peek behind the scenes of their thoughts. Enter a world in which asking questions is vital, and where knowing how to deal with change is key.

____

The exhibition ‘I hear what you’re seeing’ explores the design process, by putting approaches and experiments in the spotlight. The designers share their thoughts, insecurities and findings with visitors of the Dutch Design Week. In a dynamic space they will explore the friction between the importance of (in)transparency regarding their ways of working. To what degree do designers have to unveil their processes, in order to connect with society? The setup of this exhibition forms an invitation for visitors to engage in conversations, thoughts and new collaborations. Furthermore, it shows the relevance of design, and gives insights in how it can change the way we produce, consume and design systems in society.

____

Driving Dutch Design is a professionalization and networking program initiated by ABN AMRO, Beroepsorganisatie Nederlandse Ontwerpers (BNO) and Dutch Design Foundation (DDF). This program helps designers on their way in building a creative business. The Drivers are challenged to get to the core of both their artistic and business practice whilst being part of an ecosystem of other designers.

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