Hasmik Matevosyan and Stephan van Eken

with needed help to grow their business. SentiModa is another initiative which Stephan has developed. SentiModa is an online platform for fashion designers where they can present and offer their creations in a modern manner. SentiModa regularly organizes seminars to help fashion professionals start and accelerate their business.

Hasmik Matevosyan is a fashion researcher, connector and a public speaker. In 2014 Hasmik was awarded with a title of a 'Radical innovator of the future' and in 2016 she was chosen as one of the hundred young leaders in sustainability in the Netherlands (DJ100). After the first four years of her research Hasmik developed a new design system and a business model that helps fashion brands and retailers reduce overproduction, encourage reuse and achieve a higher financial profit that with the business model of today. It is an ongoing research that Hasmik is working on with the goal of achieve a value-creating fashion industry. In 2014 Hasmik published her first book 'Paradigm Shift in Fashion' that discusses the content of her research and findings. In 2015 Hasmik developed the video-course 'Good Fashion Mastery' for fashion brands and universities that shares how the design system and the business model can be applied.