Create a Facebook Business Manager account

• What is Business Manager? Why is it important?
• How to Create a Business Manager Account
• Recommended next steps

What is Business Manager? Why is it important?

Here's why it's important:

• It allows Eventbrite Marketing Tools to properly track purchases that come as a result of your campaign via offline conversion tracking.

• Facebook allows to you to advertise people who look like your email subscribers, but only if your Facebook Ad Account is in a Business Manager account. These are called Lookalike Audiences based on contact lists.

• Facebook allows you to auto-retarget cart abandoners with personalized ads, but only if your Facebook Ad Account is in a Business Manager account. These are called Dynamic Ads.

• It simplifies sharing access to ad accounts and Facebook pages across team members.

• It simplifies creating different assets like Facebook ad accounts and pixels.

• Facebook allows you to advertise to your email subscribers, but only if your Facebook Ad Account is in a Business Manager account. These email subscribers are called Custom Audiences. They're based on contact lists.

How to Create a Business Manager Account

1. Begin Account Creation on the Business Manager Overview Page.

To create a Business Manager account, visit the following link: Create My Business Manager Account.​

• If you're unattached to a Business Manager account, begin by pressing Create Account.

• If you're attached to a Business Manager account, begin by pressing Create Business.

2. Add Your Business Details.

Provide Facebook with as much information as you can about your business. This helps Facebook know you are a real human running ads on their platform.

3. Add your Ad Account to Business Manager.

Go to "Business Settings" and choose Ad Accounts. Then select Add to add an existing Ad Account or create a new one.

Create a new Ad Account

1. Select Add an Ad Account.

2. Enter your Ad Account ID.

3. Locate your Ad Account ID by navigating to settings in Ads Manager.​

Add to an existing Ad Account

1. Locate your Ad Account ID by navigating to settings in Ads Manager.​

2. Choose the ad account you want to add to your Business Manager account via the dropdown — the ID of that ad account should show up in the highlighted area below.

3. Paste this ID in the "Add Ad Account" section to link your ad account to a Business Manager account!

NOTE: You can only use "Custom Audiences" from emails if the ad account is in a Business Manager Account. The same goes for "Lookalike Audiences" from emails.

If you can't add an ad account to a Business Manager

• The ad account you're trying to add may have already been added by another business. An ad account can only be owned by one Business Manager. Request access to the ad account.

• You've already added a personal ad account to Business Manager. You can only add one ad account from your personal Facebook account into Business Manager. Create a new ad account in Business Manager or request access to another ad account.

• You've reached the five-ad account limit for your business. There's currently no available option to request additional ad accounts. Your ad account limit increases based on your advertising spend.

4. Assign People and Roles to your Ad Account.

Only people assigned to the ad account can use it. To do so:

1. Select Add People.

2. Then choose the access level they receive.

TIP: We recommend choosing Admin Access by checking the toggle next to Manage Add Account.

5. Claim a Facebook Page or Create a New Facebook Page in Business Manager.

First, make sure you have a "primary Page".

• Every Business Manager account needs to have a primary Page.

• A primary Page is the first Page you add to your Business Manager.

• A primary Page is required if you want to use Custom Audiences or Lookalike Audiences.

​You can add a primary Page in the Pages tab of Business Settings in Business Manager.

Next, you can claim an existing Facebook Page in your Business Manager or create a new Facebook Page in Business Manager.

• If you use the Add a Page option, you must be the admin of the page you input to make it your primary Page in Business Manager. Type in the page name to complete the process.

• If you use the Create a New Page option, you'll be guided through the steps of making a new Facebook Page.

6. Assign People and Roles to your Facebook Page.

After you select the people you want to add, choose what access level they receive.

TIP: We recommend choosing Admin Access by checking the toggle next to Manage Add Account.

NOTE: If you don't want to grant the user this permission, check the toggle next to Create Ads under Standard Access instead.

7. Add Other Relevant Facebook Pages to Business Manager.

You'll want to add in the other Facebook Pages you plan to utilize after you claim your primary Page.

NOTE: If you are not an Admin of these Facebook Pages, use the Request Access to a Page option instead.

Recommended next steps

The following is optimal but highly recommended.

1. Create a Facebook Pixel or Find Your Existing Facebook Pixel(s).

1. Select Data Sources.

2. Choose Pixels.

3. Then select Add and create a Facebook Pixel.

2. Assign People, Roles, and Assets to your Pixel.

1. Select Add People to assign yourself and your team members to your pixel.

2. Then choose Add Assets to assign your Facebook Pixel to your Ad Account.

TIP: You can find your Facebook Pixel ID next to your Pixel Name. This will come in handy for installing your Facebook pixel on a platform like Eventbrite or Shopify.