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Set up your Facebook account for Eventbrite Marketing Tools
Eventbrite Marketing Tools uses Facebook's Marketing API to make a creator-friendly Ads Manager experience.
To get started, make sure you have admin or advertiser access to a Facebook page and Facebook Ads account. You'll also need to attach a working payment method to your Facebook Ads account and sync your Facebook profile to your Eventbrite account.
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- Admin or Advertiser access to a Facebook page
- Admin or Advertiser access to a Facebook Ad account
- Facebook Ad account attached to a working payment method
- Facebook profile synced to your Eventbrite account
Admin or Advertiser access to a Facebook page
The first requirement is to have access to a Facebook Page. The role needed on the Facebook Page is either Advertiser or Admin.
This is because the Facebook Profile connected to Eventbrite Marketing Tools needs access to the Page to create ads.
You can identify your role on a Page by visiting the Page Roles tab in the Facebook Page's Settings.
NOTE: If you created a Facebook Page, you are a Page Admin by default. If you don't have Admin or Advertiser access to a Facebook Page, you can learn how to get that access here.
Admin or Advertiser access to a Facebook Ad account
The second requirement is to have access to a Facebook Ad account. The role needed on the Facebook Ad Account is either Advertiser or Admin.
This is because the Facebook Profile connected to Eventbrite Marketing Tools needs access to the Ad account to create ads.
You can identify your role on an Ad account by visiting the "Ad Accounts" tab in Ad Account Settings in Facebook Ads Manager. To do this:
Select your ad account from the dropdown.
Check to see what your role is on the ad account (in the Ad Account Roles section).
NOTE: If you've advertised on Facebook before, you have Advertiser access to an Ad Account. If you don't have an ad account, learn how to create a new one here.
Facebook Ad account attached to a working payment method
The third requirement is to have a payment method attached to at least one of your Facebook Ad Accounts. This ensures that Facebook can bill you for your ad campaigns.
You can add a payment method to your ad account in the Payment Settings section of Ad Account Settings. To do this:
Select your ad account from the dropdown.
Choose Add Payment Method.
Add the details for your payment method to your ad account.
TIP: For more in-depth information on adding payment methods, refer to this article.
Facebook profile synced to your Eventbrite account
The fourth requirement is to sync a Facebook profile to your Eventbrite profile.
Only one Facebook profile can sync to an Eventbrite account at a time. Then you can use the Pages and Ad Accounts assigned to the Facebook profile.
TIP: The Ad accounts that your Facebook Profile has Admin or Advertiser access to will appear here. The Facebook Pages that the profile has Admin or Advertiser access to will appear under "Choose A Facebook Page" in Facebook Ads Manager.
To sync your profiles:
Visit your Eventbrite account settings by hovering over your profile avatar.
Select Settings.
Choose Advertising.
Select Connect (under "Personal Facebook Account").
NOTE: We recommend syncing the Facebook profile of a team member who has access to the most pages and ad accounts. You can also use Business Manager to keep pages and ad accounts organized.