The DynamicsHUB is since 2003 an independent business community for Microsoft business software customers. The HUB is a non-profit organization that facilitates a platform where likeminded professionals and executives can share knowledge, insights and best practises.
By facilitating this proces through different channels, the community is acquiring quintessential information on customers' needs, challenges, best practices, industry trends and strategic insight and direction.
This information is sent back in the form of case studies, better practices, interviews and reports. The target audience are both customers and Microsoft. By conveying the needs and challenges of customers, Microsoft benefits in terms of increasing customer satisfaction, retention and increased customer life cycle, ultimately realizing higher customer engagement.