AI Sports Summit - Dutch AI Week

Experience the Future of AI in Sports during the Dutch AI Week!

Join us for an inspiring afternoon filled with live demos, startup pitches, and networking drinks – all centered around groundbreaking applications of AI in sports.

Discover how smart technologies are transforming performance, training, fan experience, and even entire sports organizations. Meet the innovators, see the tech in action, and connect with a dynamic community of entrepreneurs, engineers, athletes, creatives, and investors.

So, come and enjoy an afternoon packed with ideas, pitches and breakthroughs to discover how AI is changing the game.

13:00Walk-in and visit AI expo

13:45"Word of Welcome"
Arno Hermans - initiator @ ESWAM

14:00"The (in)dependency of AI"
Bert van Thilborgh - trendwatcher / lecturer @ Thomas More Mechelen
Bert is a futurist, trendwatcher and author of "Trendsurfing". After a career in communication where he created award-winning campaigns such as Football on Top of the Roof for Walt Disney Studios, he became a leading voice on innovation. He has worked with top brands including Electronic Arts and IKEA, and advises organisations on anticipating change and consumer behaviour. As an international keynote speaker, Bert energises audiences worldwide with inspiring talks on AI, future trends and shifting generations.

14:30"PITCH #1"14:45"European perspective on AI in sports"
Stefano Pintus - policy officer @ European Commission - unit Sport
Stefano focuses on innovation and digitalisation in European sport. He leads initiatives on sport data and statistics, supporting member states with evidence-based policymaking. Stefano is especially engaged with the role of AI in strengthening grassroots sport, boosting participation and shaping smarter policies. As a European voice on the future of sport, he connects emerging technologies with societal impact.

15:15"PITCH #2"

15:30"What's the effect of AI in sports?"
Morten Pohl - process manager for digitalisation and AI @ German Olympic Sports Confederation (DOSB)
Morten leads efforts to digitise operations and embed AI in organised sport. He has become a key figure sharing best practices in forums across Europe, showing how AI can enhance transparency, efficiency and athlete engagement. Morten’s work spans both technical infrastructure and strategic vision, helping sport organisations adapt to the AI era. With his insights, he inspires stakeholders to move from theory to action and unlock new possibilities for performance and participation.

16:00"PITCH #3"

16:15 "INTERMEZZO"

16:30 "European AI Sports award" ceremony
The European AI Sports Award gives innovators the stage to gain European visibility, pitching at Dutch AI Week in Breda to federations, clubs, cities, brands and investors. Entries are reviewed by an independent jury of experts in AI, sport performance, public health and business, offering valuable feedback to sharpen your impact. Click on the button to register your company!

16:45 Networking drinks and visit AI expo

18:00 End of event

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