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The greatest innovations address our deepest needs, and empathy is the key to discovering them. And while it can seem mysterious or magical, empathy is more like a muscle: we can train and develop it.

This interactive session demystifies creative empathy and gives you practical techniques you can deploy for UX research. We will look at core concepts, practice a simple creative empathy technique, and you’ll have the opportunity to present your work to the group for discussion.

Theory

• The process behind Creative Empathy
• How Creative Empathy works
• Some examples of Creative Empathy techniques

+ Practice & Q&A

About the speaker:

Brian Pagan is a US expat and award-winning human experience designer, founder of The Greatness Studio, working 19 years on digital products in healthcare, fintech, and the internet of things. Brain has been working with companies like Philips, ING, Land Life Company, WaitWhat, KLM, and GeoIQ. He wrote a book 'The Creative Empathy Field Guide' and coaches startups on Lean innovation in 11 countries.

Organisers:

Startup in Residence is a co-creation program initiated by the government of The Netherlands to help ministries and local governments address urban, social and environmental challenges via startup collaborations. SIR InterGov edition III is facilitated by IdeaHackers.network, who made this interactive session available to you.