Most products fail. Not because entrepreneurs fail to build what they set out to build, but because they waste needless time, money, and effort building the wrong product.

In this 2-day hands-on workshop, you'll learn a systematic methodology developed through rigorous testing of business modeling, systems thinking, and Lean Startup techniques on hundreds of products, that will show you exactly how to focus on the right actions at the right, and build what customers want.

Life's Too Short to Build Something Nobody Wants.

Workshop Details

The workshop is run over 2 full days of interactive sessions and hands-on practice. You bring the idea, together we'll formulate a concrete validation plan for moving it foward.

DAY 1 - Running Lean

The first day is themed around Business Model Creation using entrepreneur to customer conversations for uncovering what customers want.

The day starts with a general overview of the methodology and then we get to work on defining your true product - your business model.

By the end of the first day, you'll learn how to effectively capture, refine, and pitch your core business model to internal and external stakeholders.

9:00 - 10:00
Running Lean Overview

• Understand why building new products is hard
• Overview of the 3 meta-principles for Running Lean

10:00 - 10:30
Document Your Plan A using a Lean Canvas

• Learn how to capture your business model on a single page
• Understand the top 3 universal risks all products face

[Coffee Break]

11:00 - 12:30
Uncovering Problems Worth Solving

• Advanced techniques for problem definition.
• Using Jobs-to-be-done to define your unique value proposition.

[Catered Lunch]

13:30 - 15:00
Traction Modeling

• Learn how to test whether a business model is worth pursuing
• Learn how to define the single key metric that metrics in your business model - TRACTION.

[Coffee Break]

15:30 - 17:00
Pitching The Business Model

• How to effectively share a business model with team members, advisors, and investors.
• How to pitch a business model for learning.

DAY 2 - Scaling Lean

The second day is themed around Business Model Validation using entrepreneur to stakeholder conversations to define, measure, and communicate progress.

Business Model Validation is much greater than Business Model Creation and this is where you'll learn actionable techniques for distilling and stress testing your business model down to testable assumptions or hypotheses.

By the end of the day, you'll learn how to define your success metrics and craft effective experiments that maximize for breakthrough learning.

9:00 - 10:00
The Art of The Scientist

• The Entrepreneurial Method
• You'll learn the #1 most important thing scientists do? Hint: It isn't running experiments. That's #2.

10:00 - 11:00
The Customer Factory Blueprint

• Understand the key levers of traction.
• Model your traction levers for your business.

[Coffee Break]

11:30 - 12:30
The LEAN Sprint

• Learn how to craft effective experiments that maximize for speed, learning, and focus.
• Track and communicate your progress using the Lean Stack innovation accounting tool.

[Catered Lunch]

13:30 - 15:00
Applied Systems Thinking

• Introduction to constraints thinking.
• Learn how to prioritize and break constraints in your model.

[Coffee Break]

15:30 - 17:00
Building Features People Want

• How to practice LEAN beyond your Minimum Viable Product (release 1.0)?
• How to build continuous feedback loops with customers.

Workshop Bonuses

• A copy of Ash's book Running Lean
• A copy of Ash's book: Scaling Lean
• 3 months access to Lean Stack app

Who Should Attend

This workshop is designed for Entrepreneurs, Intrapreneurs, and other Visionaries charged with bringing bold new ideas to life.

The workshop lays out a framework for taking an idea from early stages to scale.

Practice Trumps Theory

Your instructor, Ash Maurya, is praised for offering some of the best and most practicable advice out there for entrepreneurs. At this event, you won't just hear theory and a bunch of case-studies but instead roll up your sleeves and actually move your idea forward. If the event fails to deliver on this promise, we'll gladly refund your entire ticket price.

Ready to level up your game?

You'll learn how to run lean.

You'll participate in interactive sessions.

And you'll apply all this to your own product.

Spots are limited. Register today.